Random musings on SERPs

Meta Tags are generally comprised of the Title Meta Tag, Keyword Meta Tag and the Description Meta Tag. Is your homepage title tag duplicated on another web page? To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is …

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Small but important things to observe about landing pages

In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. Blog commenting, forum posting, article submissions, Web 2.0 creations, directory submissions, social bookmarking and guest posting are some of the major ways to …

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High advertisement ratio can be mitigated by using SERPs

If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. Your expectation is that you …

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Get familiar with the landscape of local SEO

This seems easy enough: When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take the time to explain that content marketing’s primary goal isn’t just another form of advertising. Your website must be easy for visitors to use if you want …

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Take a customer focused approach to doorway sites

Competition is cutthroat and new platforms are constantly emerging. Chances are good your site already has some evergreen articles, whether you intended to make them evergreen or not. Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no …

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Build a unique set of citations

Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi Search engines will penalise or even completely hide pages …

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Taxonomy and post type needs

In a recent survey by Hubspot only 9% of businesses using inbound marketing with SEO failed to see an ROI. Constant changes to Google’s search rankings to hinder exploitative techniques and an algorithm that’s as hard to crack as KFC’s herbs and spices recipe mean a lot …

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Don’t forget ROI

The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. Making sure web visitors can get to …

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Think about link building from the start

It is widely understood in the industry that search engine optimization should be built in, as early as possible, to the entire site development strategy, from choosing a content management system (CMS) and planning site architecture to developing on-page content. These are facts that won’t change as time goes …

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Emphasizing fast results by using SERPs

Sure, by itself, traffic is not going to make you any money. Numerous tools are available that allow you to keep tabs on your website, traffic sources, and user engagement. Not convinced yet? Duplicate content is not the only thing to be concerned with when it comes to search engines …

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Lessons I've learned from webmaster tools

This handy tool can help you to understand whether your robots.txt file is set up correctly for all the pages that you actually want Google’s spider algorithms to crawl. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will …

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More focus is put on forums

Rather than evaluate all results on the page at once, we first evaluate a single three- to four-item chunk and move on to the next if we don’t find a match. Roughly 50 percent of the time, searchers click on results in the first chunk. The more higher quality …

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Pay attention to keywords

On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. Where you’ll need to cruise for ideas …

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Expand your blogs as necessary

It’s important to monitor the backlinks your site is accumulating This aims is to get more visitor traffic for a website, as well as improve its visibility on a search engine, in an organic and un-paid manner. If you have redirect chains, the conventional wisdom is that the loss …

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The ultimate revelation of anchor text

Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. Targeting highly sought-after keywords can make it harder for you to …

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Define your goals with regards to content

While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. Components such as H1 tags, the words used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you …

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Audit your profile, looking for issues with regards to SERPs

Subheadings (header tags – h2, h3, etc.) make your articles ‘skimmable’ and guide readers through the text. They also describe your content to search engines. Google says it’s better to give no description for a page than to have many inaccurate and duplicate descriptions but you should make sure your …

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How long is my content alive?

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

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Define your goals with regards to nofollow links

Very similar content can be useful across TLDs too. Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will "prime the keyword pump." Everything below that visible area merely serves to provide …

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Carve out time for concentrating on blogs

It is natural to want to talk in your terminology and not that of your visitor. Companies who sell in a B2B environment typically write content with their product names and internal terminology. Simplicity is underrated. You don’t want to have visitors relying on the back button to get …

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Unlocking the mystery of offsite SEO

It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant …

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