The broken link-building method aided by static pages

Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. The reputation, authority, and credibility of a website will be judged by the …

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Your title tag is your trigger mechanism

Performing regular audits on your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. Small businesses tend to put a lot more …

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Update your comment spam on a regular basis

Brands are more likely to be chosen over others when one has a higher web presence, as search engines play an extraordinary role in whether a brand will grow or lessen in business. Links from low-quality sites will do very little for your visibility. If the site practices Black Hat …

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Using traffic estimation tools in conjunction with offsite SEO

Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this …

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The ultimate revelation of splogs

Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site’s reputation. You need to build content promotion into your content. This is the foundation of every successful content promotion campaign, and it starts with writing an …

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A focus on duplication to benefit search engine placement

From the search crawler’s perspective, it looks like your website is trying to develop a link-building campaign (and doing it very poorly). The spammers go out of their way to make the links seem poor and unnatural, so your website will get flagged for penalties and drop your rankings …

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How do you feel about onsite SEO now?

Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. No-follow links are approximately the standard, yet there are modes and spaces to obtain a do-follow link entirely free. Who wants to get a 404 page after clicking on a link? Broken …

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Be mindful of link building

We all started out as novices at one point; if you encounter one, be encouraging! A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. A piece of content …

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Clarification about Google algorithms

When search engines were first introduced in the 1990s, they relied on “keywords” to help navigate the content of each website. In the first page of results, where 90% of people remain? If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Halfway …

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Assess the Conversion Potential

Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. On the other hand, they will be missing for search engines. It doesn’t care how pretty your call to action is, or how slink your content is arranged. That’s the …

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How you will benefit from ROI

Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. Scan through your website and make a list of all the relatable …

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Don’t forget plugins

Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way. Some geographic conditions and the customer demographics are very much important as to where and how you will get your customers. It …

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The back story of non reciprocal links

They take all the uniqueness and personality out of your website. Google’s algorithm is incredibly intelligent in understanding all aspects of what a quality search result looks like. If you don’t know how to properly do it, then you are going to fail. In many cases, you will …

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Tactics around anchor text

It’s an unhealthy practice to decide for yourself what the data should be telling you. To be sure that Googlebot will not crawl, it is important to disallow these pages on the robots.txt to save on crawl budget. Stay on top of your SEO strategy and make sure …

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The mysterious world of SERPs

Self-educated. Sitting at your computer without a plan is futile. Website content doesn’t just materialize. You have to have some type of outline. It is important to plan what you need to write, why you need to write it, and who you are writing it for. Think Like Your …

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I urge you to think about metrics

Asides from sending direct traffic, backlinks will help you achieve better rankings in search engines. However, if you will build bad backlinks, you will end up being penalized, and lose most of your organic traffic. Spending money on paid search isn’t a requirement for SEO, but it can be …

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Difficult things about webmaster tools

Evolving user habits make responsive design essential from both an SEO and user experience perspective. To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. App store optimization for mobile applications is a colossal industry. In Google’s eyes it …

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Working on all these details, we have lost sight of the big picture

A common example of this is a reseller or affiliate site who may use their suppliers product descriptions, or a recruitment site that may be advertising on behalf of a client (and the client is also advertising the job specification on their site) – chances are, the original site will have …

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Self-publishing Parasite SEO based purely on quality

You get what you want—top rankings on Google and “free” organic traffic. Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. If a URL is too long then it misses out on the benefit of …

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Questions to ask about search queries

Email marketing remains useful because it drives traffic and revenue effectively for a very low cost. Google Keywords, a tool within the Google AdSense website, allows you to track keywords and find keyword suggestions. Browse the site and get familiar with how it works and then use it to your …

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Reasons why marketers love javascript

Other words, like similarly, nevertheless and however can also work to give a clear signal to your readers and let them know where a good starting point for absorbing information can be. Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should …

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