Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. The reputation, authority, and credibility of a website will be judged by the …

Performing regular audits on your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. Small businesses tend to put a lot more …

Brands are more likely to be chosen over others when one has a higher web presence, as search engines play an extraordinary role in whether a brand will grow or lessen in business. Links from low-quality sites will do very little for your visibility. If the site practices Black Hat …

ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t a trick. It isn’t something your web developer can do for you. Your customers are already looking for what you have to offer, but …

Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this …

Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site’s reputation. You need to build content promotion into your content. This is the foundation of every successful content promotion campaign, and it starts with writing an …

From the search crawler’s perspective, it looks like your website is trying to develop a link-building campaign (and doing it very poorly). The spammers go out of their way to make the links seem poor and unnatural, so your website will get flagged for penalties and drop your rankings …

An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. Ensure that you do not optimize your text by just adding the keyword to your …

Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. No-follow links are approximately the standard, yet there are modes and spaces to obtain a do-follow link entirely free. Who wants to get a 404 page after clicking on a link? Broken …

We all started out as novices at one point; if you encounter one, be encouraging! A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. A piece of content …

When search engines were first introduced in the 1990s, they relied on “keywords” to help navigate the content of each website. In the first page of results, where 90% of people remain? If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Halfway …

Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. On the other hand, they will be missing for search engines. It doesn’t care how pretty your call to action is, or how slink your content is arranged. That’s the …

Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. Scan through your website and make a list of all the relatable …

Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. Take it from Google themselves: sites that …

Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way. Some geographic conditions and the customer demographics are very much important as to where and how you will get your customers. It …

But even when the wording is vague (“near me”), the search engine’s complex algorithms interpret the meaning. As an SEO, it is extremely important to stay up to date on current trends and techniques.What are some of these things someone can do to help their site rank well …

They take all the uniqueness and personality out of your website. Google’s algorithm is incredibly intelligent in understanding all aspects of what a quality search result looks like. If you don’t know how to properly do it, then you are going to fail. In many cases, you will …

It’s an unhealthy practice to decide for yourself what the data should be telling you. To be sure that Googlebot will not crawl, it is important to disallow these pages on the robots.txt to save on crawl budget. Stay on top of your SEO strategy and make sure …

Self-educated. Sitting at your computer without a plan is futile. Website content doesn’t just materialize. You have to have some type of outline. It is important to plan what you need to write, why you need to write it, and who you are writing it for. Think Like Your …

Asides from sending direct traffic, backlinks will help you achieve better rankings in search engines. However, if you will build bad backlinks, you will end up being penalized, and lose most of your organic traffic. Spending money on paid search isn’t a requirement for SEO, but it can be …

Evolving user habits make responsive design essential from both an SEO and user experience perspective. To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. App store optimization for mobile applications is a colossal industry. In Google’s eyes it …

Create URLs containing words that describe the page, separated by hyphens. Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. Overall, the goal of onsite optimization is to increase the …

A common example of this is a reseller or affiliate site who may use their suppliers product descriptions, or a recruitment site that may be advertising on behalf of a client (and the client is also advertising the job specification on their site) – chances are, the original site will have …

You get what you want—top rankings on Google and “free” organic traffic. Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. If a URL is too long then it misses out on the benefit of …

Email marketing remains useful because it drives traffic and revenue effectively for a very low cost. Google Keywords, a tool within the Google AdSense website, allows you to track keywords and find keyword suggestions. Browse the site and get familiar with how it works and then use it to your …

Other words, like similarly, nevertheless and however can also work to give a clear signal to your readers and let them know where a good starting point for absorbing information can be. Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should …