If you lie, you will get caught. Google is pushing towards more and more personalized search results, so in order for you to perform well, you’ll have to ensure that you provide a better user experience that keeps people on your site. Several official blogs over the past few …

Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. The best practice for internal linking is …

Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to …

Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links. Just remember do not …

While quality matters, Google also considers thin content to be, literally, thin on words. Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings …

Do you review and analyze your competitor’s website? You should. I do. I always keep an eye on the business across the street, or in my case, across the internet. But relax, it doesn’t mean that you have to be ready to destroy them on sight. Producing quality …

Content quality is what will really change your ranking. This is even more important if you are targeting a specific keyword topic; in those cases, if you want to rank, you need to provide the information you are promising in a meaningful way. Offering you the chance to vary your …

Deceiving users with innaccurate descriptions is a sure-fire way to lower your ranking. It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. Search engines scour the Internet to find keywords and clues to match search …

Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. The easiest way to find out what search engines have learned about searcher intent is to conduct searches and …

A popular practice, and thought to be best for SEO, is to include your target keyword as close to the start of the page title as reasonably possible (so that it still makes sense). Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned …

They always go on and on about the potential advantages and very, very rarely offer any practical advice on how to set up and manage your business’ content marketing strategy. For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking love first …

Now, the actual content of the page is the driving factor which the keyword is just that: a keyword. Some of these companies are setting up offices in Silicon Valley and beginning to add users around the world. Make sure you pick a permalink structure that fits your goals. If …

DA is created by combining more than 40 individual signals which are tracked and measured by Moz, many of which are Moz's own inventions. The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted …

Ultimately you want backlinks to develop organically, as trying to manipulate or spam backlinks on other sites can actually penalize your website and lower its ranking. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands …

This isn't the case, however. Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. However, the phrases ‘organic coffee beans’ and ‘best coffee shops’ offer plenty of information about the kind …

This wouldn’t be an article about search engine optimisation and digital marketing if we didn’t, at least once, mention the phrase ‘Content is King’. We will teach your how to calculate your conversion rate, teach you techniques for Landing Page Optimisation and lots more. Make sure to link …

It’s also critical to ensure that review content is not duplicated on external sites when using 3rd party product review vendors. What if their competing service page does a much better job of making it clear they understand the shopper’s wants/needs/struggles? If you make poor keyword …

Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. The permalink is the full URL you see …

Just like Times Square, you still have to make your best effort to sell to your customers once they are on your website, but it’s better to do business on a crowded street corner than it is to set up shop on a deserted island. Monitoring a wide variety …

Cookieless domains are useful because a browser can connect to more than one at a time. Reach out to influencers once your blog post is published. Some will share your post on their networks. That’s the way to attract attention and get more traffic. Make your descriptive tag engaging …

Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing …

Creating content using language your customers use is as white hat as it comes. Forget stuffing your content with a single keyword over and over again. This is about meeting customers on their turf, speaking to them naturally and in terms they understand. Your site navigation should be present and …