Bucket brigades based on backlinks

If you’re unsure how your website measures up, enter your site’s URL in Google's Mobile-Friendly Test. Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way …

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Look out what kinds of visitors you get from each strategy

The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don’t get me wrong. Google have come a long way during the past few years …

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How to learn about non reciprocal links in a few hours

That is so counter-intuitive or so polar opposite of what we get in AdWords, and Facebook, and every other paid platform when we put a dollar in and we get results right away. When your schedule is manic and you just haven’t got the time to create new material …

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The infamy behind static pages

If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. High Flesch-Kincaid readability score (readability) - If your content needs a Literature major to be deciphered, then you're probably not going to get a lot …

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Create an Engaging Web Presence by the use of metrics

When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways. It’s always much better to have multiple web pages relating to different keywords and phrases. Evaluating keywords for relative opportunities is still very tough. Getting backlinks are important but if …

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Fun with sitemaps for now

If you recently moved to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with. Now we’ve established what SEO is, as well as what and not what to do – it’s time to build a cohesive SEO strategy. These …

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Focus on performance, user experience, and comment spam

There are many niche communities specialized in different topics, such as films, gaming, programming, marketing, etc. These communities don’t just bring people with common interests together, but also let members submit the latest, coolest content. At one time, directories like DMOZ were a good place to add listings and …

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More focus is put on hits

If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO …

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Lets look at our approach to bread crumbs

Umpteen tools purport to someday replace email (or make it more extreme) and they have come and gone. If you’re pursuing SEO yourself, you’ll inevitably hear of Google’s SEO penalties. It is true that there are a lot of potential penalties out there for the unwary. And …

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Weighting your deployment

Thin content can be identified as low quality pages that add little to no value to the reader. Examples of thin content include duplicate pages, automatically generated content or doorway pages. Clearly then, Google is determined to increase user-friendliness by providing quick answers for users on the move. But social …

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The infamy behind forums

All of these areas come together to make a product what it is they all have an impact on the final product which ultimately then has an impact on the work that an SEO does so you have to be aware of these things. Besides this, it can also be …

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The latest trends in keyword density

Only the descriptive link text is shown on the internet page. Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill the needs of your users. At the same time, it is also important for your web content to load quickly in order to …

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Conduct keyword research for local terms

In cases where an eCommerce website is selling its own products, webmasters and marketers will need to decide whether to rewrite the 3rd party shopping feed description or the on-site description. You need to pick the right field on which to do battle and assess up front where your competition …

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Analyse your existing keywords

In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs When you test a form, you’re really performing competitive analysis. Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in …

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How you will benefit from ROI

If you want to link to somebody but you don’t want it to count as a vote (you don’t want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links …

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My thoughts on content

I always encourage my team to read industry blogs and books to continue growing as a digital marketer. When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. Search queries are …

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