Pay attention to web portals

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. Any link to another part of the same site is called an internal link. As well as …

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Can a techie truly understand keywords

The SEO method involves not only making an adjustment to the website itself but also work on the wider internet to build a site's authority and position. When it comes time to form your strategy, try to think outside the box, rather than just copying the ideas of similar businesses …

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Determining Relevance: Trust your gut when it comes to cloaking

Google devalues pages and websites with very little content, and it’s obvious that links from these types of websites carry little SEO value. Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem …

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How can cross linking help your website visitors?

Recognize and accept their learning curve and build some education into the job so they can fly. We know consumers want personal interactions with brands, but they also want them in real time Choosing the right keyword isn’t just about choosing a keyword that attracts lots of visitors to …

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Things to avoid when dealing with plugins

Pinterest has a steady stream of quality user-generated content (UGC), beautiful UI, and click-bait. I always encourage my team to read industry blogs and books to continue growing as a digital marketer. Now, enable your JavaScript and see if your JavaScript and Ajax-based navigation work as well. Detailed, in-depth, and …

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Go long-tail and forget URLs

Understanding how to spot growth opportunities takes a keen eye and a taste for adventure. Recognizing quickly what’s working and what’s not is the most basic tenet of the growth hacker. Billions of searches are performed each month. Knowing how users search and choose results will help you …

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Thinking about duplication makes everything OK

Never Repeat to much your Keyword with Bold / Emphasis. It makes your article unreadable and hurt user experience. Make Full Use Of Citations – Links are absolutely essential for search engine optimisation. Starting with relevancy between meta tags, content and going as far as using text modifiers to ‘emphasize’ certain keywords …

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Quick tips regarding meta tags

Your target audience needs to understand the topic and be able to put it into practice. Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature …

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Add the URL’s of all your social profiles

Writing guest posts should be part of every content marketing strategy. Creating content for authority sites can increase your brand awareness, increases your website’s authority and you can get some referral traffic from these websites. However, bad content can quickly and easily cause the death of your business’ online …

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Set goals for desirable links to obtain

Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway. In the simplest of terms, a Search Engine sees a link …

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Latest developments in analysis

Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the best third party tools for evaluating domain strength. Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. This is where you encourage …

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Wait. Is keyword research really that simple?

Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. Mobile has …

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Latest developments in SEO campaigns

Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. And, depending …

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More importance is given to metrics

This is a major problem, which can really have a negative impact on your entire strategy from start to finish. There are two types of backlinks, and they are internal backlinks and external backlinks. Remember that search engines evaluate each important page area or inbound link separately. As such, the …

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Disambiguation, and diversity are important when it comes to ROI

Thus, the highest-ranked websites sare considered far more authoritative than lower-ranked ones. When users add products to their cart on your eCommerce website, and views their cart, most CMS systems implement URL structures that are specific to the shopping cart experience. Today, so many new memes totally change the way …

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