Reasons that marketers love inbound links

Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the most important SEO ranking factors will get you on the right track fast and let you understand what your primary focus should be when optimizing for …

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It’s not based on opinion; it’s based on data

Is it bringing you more eyeballs on your website and clients buying your products/services? What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. Google …

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This story about web crawlers will haunt you forever

The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. If someone Google searches ‘content marketing strategies’, domains possessing a strong authority on content marketing will inevitably claim search rank precedence. Free tools such …

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Understanding link bait in relation to your marketing strategy

Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include …

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Adopt a customer centric view of hits

There are also companies who sit between both camps almost grey hats so to speak. Organize sites in a way that both pleases search engines and users simultaneously, as well as making sure they are user-friendly in both the desktop and mobile realms. After Google’s Panda update, there was …

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Myths and misconceptions about authority sites

Your content can never really rank or sell if it doesn’t appeal to a particular audience/consumer. is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant …

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Types of site changes brought on by hits

Even if the social search playing field hasn’t been completely defined yet, one of the key takeaways from the early actions of Google, Bing, and Facebook is that as marketers, we need to start seeing our search engine optimization strategy and our social media strategy as utterly intertwined. Unlike …

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The worst advice I've heard about keyword research

A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. Link building isn’t dead. Not by a long shot. Placing ads in front of potential customers has traditionally been one of …

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Losing Focus on meta tags

The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. Real value generates traffic, followers, engagement and backlinks. When any business goes online, the …

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The mysterious world of SERPs

. If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content. Search engines place a lot of weight on the content of each web page. After all, it is …

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Make it sufficiently broad in terms of link exchanges

As I already stated, SEO generates valuable traffic. Providing your audience with something that does not expire after a short period, something that never loses its value. It can be doorway pages. Once you’ve generated this sitemap, add your site to Google Webmaster Tools and Bing Webmaster Tools so …

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Never underestimate the influence of widgets

Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local …

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How to really understand URLs

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. Brands and businesses need to consider the big picture; step back …

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Everything you need to know about web crawlers

It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images. Prefer permanent redirects (status 301) over temporary redirects (usually status 302 and 307). One good …

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The benefits of RSS feeds to your search marketing strategy

Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that’s compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they …

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Go long-tail and forget link building

You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches. Never underestimate the power and growing …

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It’s time to revolutionize our approach to backlinks

While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank …

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Never underestimate the influence of RSS feeds

Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority. If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is …

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Personalization counts: how does rankings fit into this?

Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. Some websites are great and are ideally search engine-friendly, but many we come across are not. By providing clear, deep, easy to …

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