A new shift in SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that can withstand the changes in search algorithms. Being engaged with your audience is also very important. User signals are behavioral patterns of users which Google uses to establish the rankings …

Let’s face it: not everybody is a writer. Even if you are, you may not have the time or desire. This is where a copywriting service can come in handy. What about paid rankings? Keep developing ways of raising UX by giving visitors a better platform to share their …

Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the best third party tools for evaluating domain strength. It’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and …

According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position’s CTR was just over 10%. Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive …

Before you can prime your pages you must understand how Google stores your content in its search index. Is it the customer, tired of being sold to every time they open a web browser, or is it the digital marketer themselves, who has forgotten that creativity is just as important …

Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content creator, not dictate it. Subheadings (header tags – h2, h3, etc.) make your articles ‘skimmable’ and guide readers through the text. They also describe …

Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Have you thought about the exact ways people might be searching for your goods? Have you ensured …

Social shares are a ranking factor for SEO as well as creating natural backlinks for the SEO content on your site. This tried-and-true tactic can help to improve your user experience and rankings with minimal effort. The internet gets the most angry when it feels lied to. One of the …

SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. SEO helps your business be found quickly and easily by potential customers. If you have been creating content on your website for years and post frequently, then you …

Photographs, infographics, graphs and tables are all great ideas, although they aren’t all suitable for every kind of content. Understanding the intentions of the searcher is really difficult. It is exactly like going into the searcher’s head and determining what does he wants to say. The rise in …

Redirect your HTTP pages to the new HTTPS version of your web pages and use the canonical attribute to show search engines that you prefer the secure version of your pages. The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search …

SEO-ing your web content is a great way to generate easy traffic. That being said, you won’t get traffic instantly by writing a few blog posts. This process of archiving information on web pages is called indexing, because pages are organized into an index based on keywords relevant to …

However, if you have too many, then high volumes of duplicated content may be the problem. If it does, you will literally be printing money. Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. Learn to write good website copy …

A search algorithm is a diagnostic means that takes a puzzle (when there is a search with a particular keyword), sorts through a record that contains cataloged keywords and the URLs that have relevancy with those keywords, estimates some probable answers, and then reverts pages that have the word or …

You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. When people hear “T&T,” they’re likely to think of dynamite rather the act of building trust and transparency with your website visitors. If …

Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. If the site takes too long to load on a mobile device, most visitors will just click away as soon as they can. To prevent users from linking to one version …

If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit. Make sure the article is easy to read, even to those who are new to the topic …

This list of frequently asked questions is a great starting point to help guide you through the process. Only then you will have a qualified traffic for your online business. By choosing a search engine optimisation specialist to optimise your web pages during website construction for best results for specific …

I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does …