Citations are references to you company name, address, phone number or website that may not actually link to you but are recognizable to Search Engines. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers …

If your Google keywords relate to your business or website, where is your site in the search results? If the issues in the reviews are real, then deal with them. Spend some time to get to know the people who consistently share your content. Pull together a list of contacts …

There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content. Even newer kids on the block like Snapchat provide a super fun way to consume news. Having great content that is appropriately optimized for a site is …

Narrow down your focus – and you’ll avoid low conversion rates. On top of intentional actions, web servers frequently create duplicate versions of a page. Make Sure That Googlebot Is Crawling Your Site! When you’ve spent a great deal of time working on a site or managing a site …

You’ll even be able to see some simple metrics to understand the competition around each keyword and how many searches it gets at both a global and local level. Be willing to be wrong (if you are). Once you've decided to try and remove a link, contact whoever owns …

This will definitely affects SEO strategies and it should be changed accordingly otherwise results in negative effects. Link building isn’t dead. Not by a long shot. The advent of Global economy nearly makes every business have an online presence. In milliseconds, search engines assess a number of elements — images …

Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines also take into account how accessible your server is. Because, ultimately, Google and other search engines want to provide the …

Link building is also spreading brand awareness and capturing referral traffic. Like growth hackers, stockbrokers are constantly reading news and finding ways to follow market trends, they share this in common. Semantic search takes various factors into consideration before returning results, focusing mainly on context and user intent. Strive to …

I think that another thing that I would share is that many people don’t understand that SEO is really an integration of many things and bringing that integration together can be difficult. Customers are looking for answers to their questions – it’s that simple. Hacking in the classic sense …

Changing one of these aspects create an alternative scenario ‘B’. Twitter hashtags are a great way to create visibility for your brand and showcase exactly what it has to offer. Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different …

Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in a search engine results page (SERP). Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that …

There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can’t control. I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the …

If you’re curious how dominant a site is in the engines, it’s easy to look up their estimates on traffic measurement sites like Quantcast. To create an optimized web store, you need to have your basics right, which include getting a domain name of your choice, designing a …

This means that there is no unique content on these pages. What brings the traffic brings the thunder, then the rain. Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over …

Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. No search engine will ever release details of the inner workings of core …

Customers now use mobile devices to research potential business partners before converting on a product or service. They check out the business’s website, read blog content, and inspect social media posts. Here at Ginger Nut Media we specialise in Email Marketing and Lead Generation, which are also key examples …

Listings at the top of a search engine results page (SERP) are usually a close match for the search query. Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results. But it didn’t happen. Thin content …

Sweeping changes in terminology or social interest in the wearable-computing category will trickle down to wearables that are jewelry. For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no …

Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from and the reader too. Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read …

How do you find people who value SEO enough to pay your prices? Target links from websites with high DAs, since the higher the DA, the more relevant and reliable a source is. Links from high-DA sites communicate to Google that your site is also a highly relevant and authoritative …