The hidden agenda of googlebot crawlers

Backlinks from older websites may be worth more than links from newer sites. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. There is no simple tweak that conquers all for SEO — no all-in-one solution. Many content creators tend to operate on …

more ...


I bet you didn't know this about text links

Google can’t infer or “make sense of pictures, colours or music.” So it needs help. Google needs help to recognise the things it cares about: inbound links that indicate your popularity, frequently used words, headings, bulleted and numbered lists, links, bolded, italicised and underlined words. Google is making a …

more ...

Layout, formatting and SEO combine to make great SEO

Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. Research proves the importance of gaining a presence …

more ...

When your use of page impressions becomes obsessive

We can no longer just game the system by creating low-quality links. your business’s industry is also maturing. You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your …

more ...

How to diagnose technical SEO issues

Every site, for the purposes of being optimized for Search Engines needs to go through a very timely process to complete the desired outcome. When using a Publishing Platform, such as WordPress for a web log (blog) or company website- Meta tags and their relevancy to the content on each …

more ...

Let's talk about nofollow links

No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. Google’s index includes more than 30 trillion pages, making it …

more ...

Understanding the rationale behind indexing backlinks

What’s so important about hashtags in SEO? Providing your audience with something that does not expire after a short period, something that never loses its value. It’s time consuming, it’s expensive, and kind of cheap SEO firms aren’t going to do the work needed to get …

more ...

Is your industry in decline or a state of growth?

Search engines are always updating their standards and guidelines to help improve their user’s experiences. The title tag is a webpage’s second most important onsite ranking factor. Make sure to include your focus keyword in the beginning of the title. Make sure that all of your web pages …

more ...


One important aspect is onsite SEO

If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is under the impression that your content is thin and not as unique to searches. Backlinks from relevant sites in your niche are also worth …

more ...

Thinking about conversion rates makes everything OK

The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. Google’s algorithms are always changing …

more ...

Things to avoid when dealing with content

When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. If you're not …

more ...

Learn the SEO ropes

Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. Keep up with latest SEO news and practices – just like everything …

more ...

Everything you need to know about RSS feeds

Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. A significant factor affecting loading times in general is a website’s complexity: the more comparison tables, product images, page-design features your site has, the more scripts …

more ...

Social is a huge factor now, but it'll be even bigger in the future

Search queries are an average of three words long, and more than 25 percent are only a single word. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition …

more ...

Reasons why you cannot fully understand static pages

Most cities in the US have events or groups that get together on any variety of fun topics and purposes. These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. With businesses …

more ...



The secret behind metrics

Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. Start by reviewing your content from a searcher’s perspective. Does it answer their questions? If not, rewrite your content to actually answer the …

more ...

Why trust rank matters

In the early days of search engines, the 1990s, their work primarily consisted of sifting through a fixed index of websites for specific keywords and combinations. Search engines mine web pages and other digital content to automatically provide answers to those searching. Becoming one of those answers can require no …

more ...

Bucket brigades based on comment spam

Anchor text plays a great role in determining relevancy. That’s why old SEOs tend to get thousands anchor texted backlinks and even paid lots of bucks to gain backlinks. Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be …

more ...

Think about how to incorporate keywords into your post

Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. On page SEO refers to those elements on a site that make your page more likely to be served up …

more ...