Everything you need to know about web crawlers

It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images. Prefer permanent redirects (status 301) over temporary redirects (usually status 302 and 307). One good …

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The benefits of RSS feeds to your search marketing strategy

Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that’s compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they …

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Wait. Is keyword research really that simple?

Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. Mobile has …

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Define your goals with regards to nofollow links

Very similar content can be useful across TLDs too. Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will "prime the keyword pump." Everything below that visible area merely serves to provide …

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I urge you to think about metrics

Asides from sending direct traffic, backlinks will help you achieve better rankings in search engines. However, if you will build bad backlinks, you will end up being penalized, and lose most of your organic traffic. Spending money on paid search isn’t a requirement for SEO, but it can be …

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Difficult things about webmaster tools

Evolving user habits make responsive design essential from both an SEO and user experience perspective. To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. App store optimization for mobile applications is a colossal industry. In Google’s eyes it …

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Go long-tail and forget link building

You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches. Never underestimate the power and growing …

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How to really understand mobile search

Just like Times Square, you still have to make your best effort to sell to your customers once they are on your website, but it’s better to do business on a crowded street corner than it is to set up shop on a deserted island. Monitoring a wide variety …

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Latest developments in SEO campaigns

Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. And, depending …

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Things to avoid when dealing with LSI

This list of frequently asked questions is a great starting point to help guide you through the process. Only then you will have a qualified traffic for your online business. By choosing a search engine optimisation specialist to optimise your web pages during website construction for best results for specific …

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Learning about hits

Always keep an eye on your competitors. Find out what keywords they optimize their websites for and monitor their rankings along with yours. For eCommerce websites whose products are very time-sensitive, meaning they come in and out of stock as newer models are released, a better approach can be to …

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Understand about widgets

And, depending on how, or where you fell on the scale of white hat to black hat, article spinning. Where you’ll need to cruise for ideas is dependent on what you’re working on. Although they are said to have less of an impact than ever before, you still …

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Conduct keyword research for local terms

In cases where an eCommerce website is selling its own products, webmasters and marketers will need to decide whether to rewrite the 3rd party shopping feed description or the on-site description. You need to pick the right field on which to do battle and assess up front where your competition …

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Create content about bounce rates

Cookieless domains are useful because a browser can connect to more than one at a time. Reach out to influencers once your blog post is published. Some will share your post on their networks. That’s the way to attract attention and get more traffic. Make your descriptive tag engaging …

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Write a keyword-rich introduction about splogs

So I'm going to carry on using ALT text on my images, even when they contain no information. SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. SEO is the process that brings traffic to a website, but if you can …

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Make sure that you supply what you promise to the visitors

Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing …

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Design + analytics = Greatness

Well-written alt text can improve search rankings because search engines will check these for relevant keywords. Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. That means …

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Find out more about LSI

The extent of the authority of a website, determines how long (or short) a keyword conquest becomes. If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals …

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Invest in dynamic pages

I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does …

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The secret behind metrics

Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. Start by reviewing your content from a searcher’s perspective. Does it answer their questions? If not, rewrite your content to actually answer the …

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Analyse your existing keywords

In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs When you test a form, you’re really performing competitive analysis. Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in …

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Boost site speed and utilise splogs

Analytics and data modeling are what initially drove me to become an SEO. Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. It’s not perfect, don’t get me wrong it’s …

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It’s time to revolutionize our approach to backlinks

While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank …

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More importance is given to metrics

This is a major problem, which can really have a negative impact on your entire strategy from start to finish. There are two types of backlinks, and they are internal backlinks and external backlinks. Remember that search engines evaluate each important page area or inbound link separately. As such, the …

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Never underestimate the influence of RSS feeds

Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority. If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is …

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Pay attention to anchor text

The XML sitemap is extremely useful, just because it tells search engines what pages are actually on your website. If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy …

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Why trust rank matters

In the early days of search engines, the 1990s, their work primarily consisted of sifting through a fixed index of websites for specific keywords and combinations. Search engines mine web pages and other digital content to automatically provide answers to those searching. Becoming one of those answers can require no …

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How you will benefit from ROI

If you want to link to somebody but you don’t want it to count as a vote (you don’t want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links …

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Small but important things to observe about citations

Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for how great you really are! While this may seem like a great idea at first, it’s critical to realize that without proper …

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Taboos about RSS feeds that you should know

Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. The nature of having competitors mean that they will always be looking to beat you, gain …

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My thoughts on content

I always encourage my team to read industry blogs and books to continue growing as a digital marketer. When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. Search queries are …

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Working on all these details, we have lost sight of the big picture

A common example of this is a reseller or affiliate site who may use their suppliers product descriptions, or a recruitment site that may be advertising on behalf of a client (and the client is also advertising the job specification on their site) – chances are, the original site will have …

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Personalization counts: how does rankings fit into this?

Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. Some websites are great and are ideally search engine-friendly, but many we come across are not. By providing clear, deep, easy to …

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The broken link-building method aided by stickiness

Links at the top of a page carry more weight than those further down. Redirect chains are not to be confused with redirect loops, which is where URL A redirects to URL B then URL B redirects back to URL A. The simplest way of achieving this is by retrieving …

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Things your competitors know about stickiness

On the other hand, they will be missing for search engines. The most aged of marketing methods is word of mouth, such as referrals from happy customers. I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want …

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Bucket brigades based on comment spam

Anchor text plays a great role in determining relevancy. That’s why old SEOs tend to get thousands anchor texted backlinks and even paid lots of bucks to gain backlinks. Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be …

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Create an Engaging Web Presence by the use of web crawlers

Creating content using language your customers use is as white hat as it comes. Forget stuffing your content with a single keyword over and over again. This is about meeting customers on their turf, speaking to them naturally and in terms they understand. Your site navigation should be present and …

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Self-publishing Parasite SEO based purely on quality

You get what you want—top rankings on Google and “free” organic traffic. Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. If a URL is too long then it misses out on the benefit of …

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Carve out time for concentrating on blogs

It is natural to want to talk in your terminology and not that of your visitor. Companies who sell in a B2B environment typically write content with their product names and internal terminology. Simplicity is underrated. You don’t want to have visitors relying on the back button to get …

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Disambiguation, and diversity are important when it comes to ROI

Thus, the highest-ranked websites sare considered far more authoritative than lower-ranked ones. When users add products to their cart on your eCommerce website, and views their cart, most CMS systems implement URL structures that are specific to the shopping cart experience. Today, so many new memes totally change the way …

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Too many cooks spoil the SEO soup!

Announced earlier this year, Google’s “mobile-friendly” algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages for users searching on mobile devices. SEO has the potential to promote companies, without them having to pay anything extra for advertising. Quality images …

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Questions to ask about search queries

Email marketing remains useful because it drives traffic and revenue effectively for a very low cost. Google Keywords, a tool within the Google AdSense website, allows you to track keywords and find keyword suggestions. Browse the site and get familiar with how it works and then use it to your …

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Localise as many elements as you can

Maybe this campaign was your baby? Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. Remember that if you use black-hat SEO techniques, you run …

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