Lessons I've learned from webmaster tools

This handy tool can help you to understand whether your robots.txt file is set up correctly for all the pages that you actually want Google’s spider algorithms to crawl. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will …

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Remember that link research make the web go round

However, if you have too many, then high volumes of duplicated content may be the problem. If it does, you will literally be printing money. Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. Learn to write good website copy …

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Lets look at our approach to bread crumbs

Umpteen tools purport to someday replace email (or make it more extreme) and they have come and gone. If you’re pursuing SEO yourself, you’ll inevitably hear of Google’s SEO penalties. It is true that there are a lot of potential penalties out there for the unwary. And …

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Social is a huge factor now, but it'll be even bigger in the future

Search queries are an average of three words long, and more than 25 percent are only a single word. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition …

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Go long-tail and forget URLs

Understanding how to spot growth opportunities takes a keen eye and a taste for adventure. Recognizing quickly what’s working and what’s not is the most basic tenet of the growth hacker. Billions of searches are performed each month. Knowing how users search and choose results will help you …

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Thinking about duplication makes everything OK

Never Repeat to much your Keyword with Bold / Emphasis. It makes your article unreadable and hurt user experience. Make Full Use Of Citations – Links are absolutely essential for search engine optimisation. Starting with relevancy between meta tags, content and going as far as using text modifiers to ‘emphasize’ certain keywords …

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Boost site speed and utilise bounce rates

DA is created by combining more than 40 individual signals which are tracked and measured by Moz, many of which are Moz's own inventions. The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted …

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Quick tips regarding meta tags

Your target audience needs to understand the topic and be able to put it into practice. Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature …

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More focus is put on forums

Rather than evaluate all results on the page at once, we first evaluate a single three- to four-item chunk and move on to the next if we don’t find a match. Roughly 50 percent of the time, searchers click on results in the first chunk. The more higher quality …

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Expand your metrics as necessary

If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if you have a …

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Pay attention to keywords

On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. Where you’ll need to cruise for ideas …

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Taboos about CTR that you should know

This isn't the case, however. Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. However, the phrases ‘organic coffee beans’ and ‘best coffee shops’ offer plenty of information about the kind …

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Expand your blogs as necessary

It’s important to monitor the backlinks your site is accumulating This aims is to get more visitor traffic for a website, as well as improve its visibility on a search engine, in an organic and un-paid manner. If you have redirect chains, the conventional wisdom is that the loss …

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Reasons why you cannot fully understand static pages

Most cities in the US have events or groups that get together on any variety of fun topics and purposes. These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. With businesses …

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The ultimate revelation of anchor text

Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. Targeting highly sought-after keywords can make it harder for you to …

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Understand about SEM

A search algorithm is a diagnostic means that takes a puzzle (when there is a search with a particular keyword), sorts through a record that contains cataloged keywords and the URLs that have relevancy with those keywords, estimates some probable answers, and then reverts pages that have the word or …

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Weighting your deployment

Thin content can be identified as low quality pages that add little to no value to the reader. Examples of thin content include duplicate pages, automatically generated content or doorway pages. Clearly then, Google is determined to increase user-friendliness by providing quick answers for users on the move. But social …

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Define your goals with regards to content

While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. Components such as H1 tags, the words used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you …

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The infamy behind forums

All of these areas come together to make a product what it is they all have an impact on the final product which ultimately then has an impact on the work that an SEO does so you have to be aware of these things. Besides this, it can also be …

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The infamy behind reporting

This wouldn’t be an article about search engine optimisation and digital marketing if we didn’t, at least once, mention the phrase ‘Content is King’. We will teach your how to calculate your conversion rate, teach you techniques for Landing Page Optimisation and lots more. Make sure to link …

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Random musings on comment spam

Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty The type of content you use on a page also matters for indexing. For example, images are indexed differently from text. It is customary to ensure that …

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Approved Does Not Mean Published

When you use underscores to separate words in a URL name, Google will read it as one single word. If you try to gain links from irrelevant websites (even the quality and trusted ones), you won’t receive any link juice as search engines will consider it as one of …

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Add the URL’s of all your social profiles

Writing guest posts should be part of every content marketing strategy. Creating content for authority sites can increase your brand awareness, increases your website’s authority and you can get some referral traffic from these websites. However, bad content can quickly and easily cause the death of your business’ online …

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Audit your profile, looking for issues with regards to SERPs

Subheadings (header tags – h2, h3, etc.) make your articles ‘skimmable’ and guide readers through the text. They also describe your content to search engines. Google says it’s better to give no description for a page than to have many inaccurate and duplicate descriptions but you should make sure your …

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Create resources that people want

You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. When people hear “T&T,” they’re likely to think of dynamite rather the act of building trust and transparency with your website visitors. If …

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Set goals for desirable links to obtain

Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway. In the simplest of terms, a Search Engine sees a link …

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A focus on analytics to benefit search engine placement

Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. If the site takes too long to load on a mobile device, most visitors will just click away as soon as they can. To prevent users from linking to one version …

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Never underestimate the influence of widgets

Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local …

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Tactics around anchor text

It’s an unhealthy practice to decide for yourself what the data should be telling you. To be sure that Googlebot will not crawl, it is important to disallow these pages on the robots.txt to save on crawl budget. Stay on top of your SEO strategy and make sure …

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Think about plugins from the start

Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from and the reader too. Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read …

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How long is my content alive?

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

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The mysterious world of SERPs

Self-educated. Sitting at your computer without a plan is futile. Website content doesn’t just materialize. You have to have some type of outline. It is important to plan what you need to write, why you need to write it, and who you are writing it for. Think Like Your …

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How to really understand URLs

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. Brands and businesses need to consider the big picture; step back …

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Latest developments in analysis

Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the best third party tools for evaluating domain strength. Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. This is where you encourage …

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The latest trends in keyword density

Only the descriptive link text is shown on the internet page. Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill the needs of your users. At the same time, it is also important for your web content to load quickly in order to …

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