We've reached a tipping point when it comes to indexed pages

SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. SEO helps your business be found quickly and easily by potential customers. If you have been creating content on your website for years and post frequently, then you …

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Are search volumes affected by search engine spiders

Deceiving users with innaccurate descriptions is a sure-fire way to lower your ranking. It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. Search engines scour the Internet to find keywords and clues to match search …

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Taxonomy and post type needs

In a recent survey by Hubspot only 9% of businesses using inbound marketing with SEO failed to see an ROI. Constant changes to Google’s search rankings to hinder exploitative techniques and an algorithm that’s as hard to crack as KFC’s herbs and spices recipe mean a lot …

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Clarification about Google algorithms

When search engines were first introduced in the 1990s, they relied on “keywords” to help navigate the content of each website. In the first page of results, where 90% of people remain? If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Halfway …

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Make that list bigger!

The Google Webmaster Tool is a handy set of utilities that allows you to see your website or blog from Google’s perspective. If you use this tool, you can learn your average position on search engine results pages, which keywords your blog is ranked for, how many people are …

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The worst advice I've heard about keyword research

A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. Link building isn’t dead. Not by a long shot. Placing ads in front of potential customers has traditionally been one of …

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Don’t forget ROI

The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. Making sure web visitors can get to …

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How to put analytical insights into action

Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. Google …

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Random musings on keyword stuffing

Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. The easiest way to find out what search engines have learned about searcher intent is to conduct searches and …

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The latest trends in hits

Websites that have hundreds of pages indexed by Google will always have good authority on a search – and this is achieved by constantly producing new content. It is an important part of your overall online presence, of course it is, but it can’t be everything. If you are already …

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Think about link building from the start

It is widely understood in the industry that search engine optimization should be built in, as early as possible, to the entire site development strategy, from choosing a content management system (CMS) and planning site architecture to developing on-page content. These are facts that won’t change as time goes …

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Update your quality on a regular basis

Changing one of these aspects create an alternative scenario ‘B’. Twitter hashtags are a great way to create visibility for your brand and showcase exactly what it has to offer. Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different …

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Assess the Conversion Potential

Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. On the other hand, they will be missing for search engines. It doesn’t care how pretty your call to action is, or how slink your content is arranged. That’s the …

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How you will benefit from ROI

Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. Scan through your website and make a list of all the relatable …

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Can URLs help improve my search engine placement?

Photographs, infographics, graphs and tables are all great ideas, although they aren’t all suitable for every kind of content. Understanding the intentions of the searcher is really difficult. It is exactly like going into the searcher’s head and determining what does he wants to say. The rise in …

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Don’t forget plugins

Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way. Some geographic conditions and the customer demographics are very much important as to where and how you will get your customers. It …

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Losing Focus on meta tags

The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. Real value generates traffic, followers, engagement and backlinks. When any business goes online, the …

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One important aspect is onsite SEO

If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is under the impression that your content is thin and not as unique to searches. Backlinks from relevant sites in your niche are also worth …

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Aligning your goals in relation to comment spam

Redirect your HTTP pages to the new HTTPS version of your web pages and use the canonical attribute to show search engines that you prefer the secure version of your pages. The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search …

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Thinking about conversion rates makes everything OK

The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. Google’s algorithms are always changing …

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Education is the best legacy

Instagram does not have the ability to link to a website from individual posts. In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. Some examples of evergreen content are lists, tips …

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Emphasizing fast results by using SERPs

Sure, by itself, traffic is not going to make you any money. Numerous tools are available that allow you to keep tabs on your website, traffic sources, and user engagement. Not convinced yet? Duplicate content is not the only thing to be concerned with when it comes to search engines …

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One important aspect is keyword research

A popular practice, and thought to be best for SEO, is to include your target keyword as close to the start of the page title as reasonably possible (so that it still makes sense). Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned …

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Focus on performance, user experience, and comment spam

There are many niche communities specialized in different topics, such as films, gaming, programming, marketing, etc. These communities don’t just bring people with common interests together, but also let members submit the latest, coolest content. At one time, directories like DMOZ were a good place to add listings and …

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The mysterious world of SERPs

. If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content. Search engines place a lot of weight on the content of each web page. After all, it is …

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Design + offsite SEO = Greatness

This means that there is no unique content on these pages. What brings the traffic brings the thunder, then the rain. Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over …

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Things to avoid when dealing with content

When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. If you're not …

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Make it sufficiently broad in terms of link exchanges

As I already stated, SEO generates valuable traffic. Providing your audience with something that does not expire after a short period, something that never loses its value. It can be doorway pages. Once you’ve generated this sitemap, add your site to Google Webmaster Tools and Bing Webmaster Tools so …

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More focus is put on hits

If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO …

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Learn the SEO ropes

Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. Keep up with latest SEO news and practices – just like everything …

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The back story of non reciprocal links

They take all the uniqueness and personality out of your website. Google’s algorithm is incredibly intelligent in understanding all aspects of what a quality search result looks like. If you don’t know how to properly do it, then you are going to fail. In many cases, you will …

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Things to avoid when dealing with plugins

Pinterest has a steady stream of quality user-generated content (UGC), beautiful UI, and click-bait. I always encourage my team to read industry blogs and books to continue growing as a digital marketer. Now, enable your JavaScript and see if your JavaScript and Ajax-based navigation work as well. Detailed, in-depth, and …

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Why white hat SEO matters

Customers now use mobile devices to research potential business partners before converting on a product or service. They check out the business’s website, read blog content, and inspect social media posts. Here at Ginger Nut Media we specialise in Email Marketing and Lead Generation, which are also key examples …

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The latest trends in keywords

Now, the actual content of the page is the driving factor which the keyword is just that: a keyword. Some of these companies are setting up offices in Silicon Valley and beginning to add users around the world. Make sure you pick a permalink structure that fits your goals. If …

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Difficult things about conversion rates

The largest expense associated with organic search tends to be content creation, which can have long-term benefits for both search acquisition and overall customer engagement. SEO Agencies base their understanding of search engine algorithms on a set of parameters which have been shown to work on other websites; there is …

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Education is the best legacy when it comes to link research

If users see your page simply spamming keywords with little regard for creating engaging, informative and readable content, they're less likely to stick around. We can’t deny the fact that ranking content takes time. So have you ever thought of what the problem is if you’ve already optimized …

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Taboos about page impressions that you should know

Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent. However, you don’t …

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Everything you need to know about RSS feeds

Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. A significant factor affecting loading times in general is a website’s complexity: the more comparison tables, product images, page-design features your site has, the more scripts …

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Focus on ROI Instead of canonical URLs

Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. Search engines use a number of factors in scoring, and these factors are adjusted all of the time based on new algorithms, tests, and other criteria. Search engines keep …

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