How to diagnose technical SEO issues

Every site, for the purposes of being optimized for Search Engines needs to go through a very timely process to complete the desired outcome. When using a Publishing Platform, such as WordPress for a web log (blog) or company website- Meta tags and their relevancy to the content on each …

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Useful tips from experts in static pages

This will definitely affects SEO strategies and it should be changed accordingly otherwise results in negative effects. Link building isn’t dead. Not by a long shot. The advent of Global economy nearly makes every business have an online presence. In milliseconds, search engines assess a number of elements — images …

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Adopt a customer centric view of onsite SEO

Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Have you thought about the exact ways people might be searching for your goods? Have you ensured …

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Maybe local search will be a thing of the past

Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to …

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The infamy behind static pages

If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. High Flesch-Kincaid readability score (readability) - If your content needs a Literature major to be deciphered, then you're probably not going to get a lot …

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Take care when dealing with link bait

Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links. Just remember do not …

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Determining Relevance: Trust your gut when it comes to cloaking

Google devalues pages and websites with very little content, and it’s obvious that links from these types of websites carry little SEO value. Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem …

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It’s not based on opinion; it’s based on data

Is it bringing you more eyeballs on your website and clients buying your products/services? What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. Google …

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Analyse your existing analytics

Backlinks are the fuel that drive the engine. But the actual work is done by the internal links that help visitors quickly and easily move to the content they want. Meta description tags can influence click-throughs but aren't directly used for rankings. How can you answer them and show them …

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Let's talk about nofollow links

No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. Google’s index includes more than 30 trillion pages, making it …

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Take a customer focused approach to doorway sites

Competition is cutthroat and new platforms are constantly emerging. Chances are good your site already has some evergreen articles, whether you intended to make them evergreen or not. Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no …

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This story about web crawlers will haunt you forever

The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. If someone Google searches ‘content marketing strategies’, domains possessing a strong authority on content marketing will inevitably claim search rank precedence. Free tools such …

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Understanding the rationale behind backlinks

What if it fills them with confidence that they’re in good hands? This directly improve prospects a business’ online prospects!If you are a business owner who is looking for this type of improvement for your websites potential, then you don’t have to worry about all the technical …

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Build a unique set of citations

Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi Search engines will penalise or even completely hide pages …

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Create an Engaging Web Presence by the use of metrics

When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways. It’s always much better to have multiple web pages relating to different keywords and phrases. Evaluating keywords for relative opportunities is still very tough. Getting backlinks are important but if …

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Find a simple guide to URLs and read up about it

That means with SEO they are essentially redundant. Why would someone purchase this particular product? Instead, work a small number of relevant keywords into the copy without going overboard in order to give your users the best experience possible. In order to please both the search engines (who will reward …

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Google does give significant credit for anchor text in the copy

Linux presents additional, functional attractions beyond its inherent stability. As we shall see later, a number of server-side SEO tasks are easier to achieve on Linux than on other platforms. Another advantage is that it is based on OpenSource foundations. Google had changed their system to make these links appear …

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Understanding link bait in relation to your marketing strategy

Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include …

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Reasons why you cannot learn keyword stuffing well

There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for …

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Understanding the rationale behind indexing backlinks

What’s so important about hashtags in SEO? Providing your audience with something that does not expire after a short period, something that never loses its value. It’s time consuming, it’s expensive, and kind of cheap SEO firms aren’t going to do the work needed to get …

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Don’t forget about scraping

Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines also take into account how accessible your server is. Because, ultimately, Google and other search engines want to provide the …

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Fun with sitemaps for now

If you recently moved to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with. Now we’ve established what SEO is, as well as what and not what to do – it’s time to build a cohesive SEO strategy. These …

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Here's what industry insiders think about conversion rates

SEO content should be clear, concise, and should aim to satisfy a user’s intent when they search for particular keywords. Often webmasters are actually unaware of their site downtimes. Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility …

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Is your industry in decline or a state of growth?

Search engines are always updating their standards and guidelines to help improve their user’s experiences. The title tag is a webpage’s second most important onsite ranking factor. Make sure to include your focus keyword in the beginning of the title. Make sure that all of your web pages …

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Adopt a customer centric view of hits

There are also companies who sit between both camps almost grey hats so to speak. Organize sites in a way that both pleases search engines and users simultaneously, as well as making sure they are user-friendly in both the desktop and mobile realms. After Google’s Panda update, there was …

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How do you feel about onsite SEO now?

Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. No-follow links are approximately the standard, yet there are modes and spaces to obtain a do-follow link entirely free. Who wants to get a 404 page after clicking on a link? Broken …

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Understanding the rationale behind backlinks

Content quality is what will really change your ranking. This is even more important if you are targeting a specific keyword topic; in those cases, if you want to rank, you need to provide the information you are promising in a meaningful way. Offering you the chance to vary your …

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Picking Profitable Local SEO Lead Generation Niches

Also remember to get ahead of your competitors. Knowledge graphs, though complex, help to raise your content and website visibility. Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. For tools, take …

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Be mindful of link building

We all started out as novices at one point; if you encounter one, be encouraging! A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. A piece of content …

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Expand your dynamic pages as necessary

We recommend page descriptions are between 100 and 320 characters. One of these developments is how search marketing has now become a term used to encompass both SEO and SEM. Often SEO projects will give you fantastic return on investment. According to Search Engine Watch; one client received “$11,000 …

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Audit your profile, looking for issues with regards to hits

There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons. Use relevant and accurate meta descriptions, title tags and alt text throughout your site …

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Myths and misconceptions about authority sites

Your content can never really rank or sell if it doesn’t appeal to a particular audience/consumer. is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant …

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Types of site changes brought on by hits

Even if the social search playing field hasn’t been completely defined yet, one of the key takeaways from the early actions of Google, Bing, and Facebook is that as marketers, we need to start seeing our search engine optimization strategy and our social media strategy as utterly intertwined. Unlike …

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How can cross linking help your website visitors?

Recognize and accept their learning curve and build some education into the job so they can fly. We know consumers want personal interactions with brands, but they also want them in real time Choosing the right keyword isn’t just about choosing a keyword that attracts lots of visitors to …

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Use quality hosting and CDN

Each journey begins with a landing page and ends with a so-called money page, where the user completes a goal. You need images not only to improve a user’s experience on your website but also because they have a positive impact on your SEO. It’s not enough to …

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Bulk all Referring Domains together

I think that another thing that I would share is that many people don’t understand that SEO is really an integration of many things and bringing that integration together can be difficult. Customers are looking for answers to their questions – it’s that simple. Hacking in the classic sense …

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Leads are the lifeblood of a business

Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. Overall, your expectation when you clicked on the link is that you would find what you needed. Here are few examples: top tips …

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