The hidden agenda of googlebot crawlers

Backlinks from older websites may be worth more than links from newer sites. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. There is no simple tweak that conquers all for SEO — no all-in-one solution. Many content creators tend to operate on …

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The best advice I've listened to about stickiness

At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. Let’s discuss each of these in turn. You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. While …

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Pay attention to web portals

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. Any link to another part of the same site is called an internal link. As well as …

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Define your goals with regards to stickiness

Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search …

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The ultimate revelation of splogs

Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site’s reputation. You need to build content promotion into your content. This is the foundation of every successful content promotion campaign, and it starts with writing an …

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Make a good use of bread crumbs

According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position’s CTR was just over 10%. Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive …

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I bet you didn't know this about text links

Google can’t infer or “make sense of pictures, colours or music.” So it needs help. Google needs help to recognise the things it cares about: inbound links that indicate your popularity, frequently used words, headings, bulleted and numbered lists, links, bolded, italicised and underlined words. Google is making a …

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Can a techie truly understand keywords

The SEO method involves not only making an adjustment to the website itself but also work on the wider internet to build a site's authority and position. When it comes time to form your strategy, try to think outside the box, rather than just copying the ideas of similar businesses …

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Get familiar with the landscape of local SEO

This seems easy enough: When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take the time to explain that content marketing’s primary goal isn’t just another form of advertising. Your website must be easy for visitors to use if you want …

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Adopt a customer centric view of onsite SEO

Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Have you thought about the exact ways people might be searching for your goods? Have you ensured …

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Determining Relevance: Trust your gut when it comes to cloaking

Google devalues pages and websites with very little content, and it’s obvious that links from these types of websites carry little SEO value. Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem …

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Reasons why you cannot learn keyword stuffing well

There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for …

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Here's what industry insiders think about conversion rates

SEO content should be clear, concise, and should aim to satisfy a user’s intent when they search for particular keywords. Often webmasters are actually unaware of their site downtimes. Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility …

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Is your industry in decline or a state of growth?

Search engines are always updating their standards and guidelines to help improve their user’s experiences. The title tag is a webpage’s second most important onsite ranking factor. Make sure to include your focus keyword in the beginning of the title. Make sure that all of your web pages …

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Expand your dynamic pages as necessary

We recommend page descriptions are between 100 and 320 characters. One of these developments is how search marketing has now become a term used to encompass both SEO and SEM. Often SEO projects will give you fantastic return on investment. According to Search Engine Watch; one client received “$11,000 …

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Myths and misconceptions about authority sites

Your content can never really rank or sell if it doesn’t appeal to a particular audience/consumer. is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant …

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Types of site changes brought on by hits

Even if the social search playing field hasn’t been completely defined yet, one of the key takeaways from the early actions of Google, Bing, and Facebook is that as marketers, we need to start seeing our search engine optimization strategy and our social media strategy as utterly intertwined. Unlike …

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Make that list bigger!

The Google Webmaster Tool is a handy set of utilities that allows you to see your website or blog from Google’s perspective. If you use this tool, you can learn your average position on search engine results pages, which keywords your blog is ranked for, how many people are …

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How to put analytical insights into action

Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. Google …

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Can URLs help improve my search engine placement?

Photographs, infographics, graphs and tables are all great ideas, although they aren’t all suitable for every kind of content. Understanding the intentions of the searcher is really difficult. It is exactly like going into the searcher’s head and determining what does he wants to say. The rise in …

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Aligning your goals in relation to comment spam

Redirect your HTTP pages to the new HTTPS version of your web pages and use the canonical attribute to show search engines that you prefer the secure version of your pages. The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search …

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Emphasizing fast results by using SERPs

Sure, by itself, traffic is not going to make you any money. Numerous tools are available that allow you to keep tabs on your website, traffic sources, and user engagement. Not convinced yet? Duplicate content is not the only thing to be concerned with when it comes to search engines …

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Make it sufficiently broad in terms of link exchanges

As I already stated, SEO generates valuable traffic. Providing your audience with something that does not expire after a short period, something that never loses its value. It can be doorway pages. Once you’ve generated this sitemap, add your site to Google Webmaster Tools and Bing Webmaster Tools so …

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More focus is put on hits

If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you. Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO …

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Go long-tail and forget URLs

Understanding how to spot growth opportunities takes a keen eye and a taste for adventure. Recognizing quickly what’s working and what’s not is the most basic tenet of the growth hacker. Billions of searches are performed each month. Knowing how users search and choose results will help you …

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The infamy behind reporting

This wouldn’t be an article about search engine optimisation and digital marketing if we didn’t, at least once, mention the phrase ‘Content is King’. We will teach your how to calculate your conversion rate, teach you techniques for Landing Page Optimisation and lots more. Make sure to link …

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Approved Does Not Mean Published

When you use underscores to separate words in a URL name, Google will read it as one single word. If you try to gain links from irrelevant websites (even the quality and trusted ones), you won’t receive any link juice as search engines will consider it as one of …

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Audit your profile, looking for issues with regards to SERPs

Subheadings (header tags – h2, h3, etc.) make your articles ‘skimmable’ and guide readers through the text. They also describe your content to search engines. Google says it’s better to give no description for a page than to have many inaccurate and duplicate descriptions but you should make sure your …

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How long is my content alive?

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

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Latest developments in analysis

Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the best third party tools for evaluating domain strength. Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. This is where you encourage …

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Difficult things about webmaster tools

Evolving user habits make responsive design essential from both an SEO and user experience perspective. To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. App store optimization for mobile applications is a colossal industry. In Google’s eyes it …

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Things to avoid when dealing with LSI

This list of frequently asked questions is a great starting point to help guide you through the process. Only then you will have a qualified traffic for your online business. By choosing a search engine optimisation specialist to optimise your web pages during website construction for best results for specific …

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Create content about bounce rates

Cookieless domains are useful because a browser can connect to more than one at a time. Reach out to influencers once your blog post is published. Some will share your post on their networks. That’s the way to attract attention and get more traffic. Make your descriptive tag engaging …

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Write a keyword-rich introduction about splogs

So I'm going to carry on using ALT text on my images, even when they contain no information. SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. SEO is the process that brings traffic to a website, but if you can …

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Invest in dynamic pages

I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does …

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Working on all these details, we have lost sight of the big picture

A common example of this is a reseller or affiliate site who may use their suppliers product descriptions, or a recruitment site that may be advertising on behalf of a client (and the client is also advertising the job specification on their site) – chances are, the original site will have …

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The broken link-building method aided by stickiness

Links at the top of a page carry more weight than those further down. Redirect chains are not to be confused with redirect loops, which is where URL A redirects to URL B then URL B redirects back to URL A. The simplest way of achieving this is by retrieving …

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Questions to ask about search queries

Email marketing remains useful because it drives traffic and revenue effectively for a very low cost. Google Keywords, a tool within the Google AdSense website, allows you to track keywords and find keyword suggestions. Browse the site and get familiar with how it works and then use it to your …

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Localise as many elements as you can

Maybe this campaign was your baby? Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. Remember that if you use black-hat SEO techniques, you run …

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