One important aspect is walled garden sites

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. Back Links go hand in hand with Link Building …

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Your title tag is your trigger mechanism

Performing regular audits on your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. Small businesses tend to put a lot more …

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High advertisement ratio can be mitigated by using SERPs

If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. Your expectation is that you …

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Identify What’s Working and What Isn’t with regards to splogs

Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content creator, not dictate it. Subheadings (header tags h2, h3, etc.) make your articles ‘skimmable’ and guide readers through the text. They also describe …

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Layout, formatting and SEO combine to make great SEO

Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. Research proves the importance of gaining a presence …

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When your use of page impressions becomes obsessive

We can no longer just game the system by creating low-quality links. your business’s industry is also maturing. You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your …

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Write Meta Data for Real People

You’ll even be able to see some simple metrics to understand the competition around each keyword and how many searches it gets at both a global and local level. Be willing to be wrong (if you are). Once you've decided to try and remove a link, contact whoever owns …

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Analyse your existing analytics

Backlinks are the fuel that drive the engine. But the actual work is done by the internal links that help visitors quickly and easily move to the content they want. Meta description tags can influence click-throughs but aren't directly used for rankings. How can you answer them and show them …

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Let's talk about nofollow links

No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. Google’s index includes more than 30 trillion pages, making it …

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Take a customer focused approach to doorway sites

Competition is cutthroat and new platforms are constantly emerging. Chances are good your site already has some evergreen articles, whether you intended to make them evergreen or not. Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no …

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This story about web crawlers will haunt you forever

The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. If someone Google searches ‘content marketing strategies’, domains possessing a strong authority on content marketing will inevitably claim search rank precedence. Free tools such …

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Find a simple guide to URLs and read up about it

That means with SEO they are essentially redundant. Why would someone purchase this particular product? Instead, work a small number of relevant keywords into the copy without going overboard in order to give your users the best experience possible. In order to please both the search engines (who will reward …

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Understanding the rationale behind indexing backlinks

What’s so important about hashtags in SEO? Providing your audience with something that does not expire after a short period, something that never loses its value. It’s time consuming, it’s expensive, and kind of cheap SEO firms aren’t going to do the work needed to get …

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Don’t forget about scraping

Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines also take into account how accessible your server is. Because, ultimately, Google and other search engines want to provide the …

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How can cross linking help your website visitors?

Recognize and accept their learning curve and build some education into the job so they can fly. We know consumers want personal interactions with brands, but they also want them in real time Choosing the right keyword isn’t just about choosing a keyword that attracts lots of visitors to …

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Taxonomy and post type needs

In a recent survey by Hubspot only 9% of businesses using inbound marketing with SEO failed to see an ROI. Constant changes to Google’s search rankings to hinder exploitative techniques and an algorithm that’s as hard to crack as KFC’s herbs and spices recipe mean a lot …

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One important aspect is onsite SEO

If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is under the impression that your content is thin and not as unique to searches. Backlinks from relevant sites in your niche are also worth …

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Design + offsite SEO = Greatness

This means that there is no unique content on these pages. What brings the traffic brings the thunder, then the rain. Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over …

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Learn the SEO ropes

Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. Keep up with latest SEO news and practices – just like everything …

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Remember that link research make the web go round

However, if you have too many, then high volumes of duplicated content may be the problem. If it does, you will literally be printing money. Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. Learn to write good website copy …

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Thinking about duplication makes everything OK

Never Repeat to much your Keyword with Bold / Emphasis. It makes your article unreadable and hurt user experience. Make Full Use Of Citations – Links are absolutely essential for search engine optimisation. Starting with relevancy between meta tags, content and going as far as using text modifiers to ‘emphasize’ certain keywords …

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Boost site speed and utilise bounce rates

DA is created by combining more than 40 individual signals which are tracked and measured by Moz, many of which are Moz's own inventions. The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted …

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Pay attention to keywords

On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. Where you’ll need to cruise for ideas …

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Expand your blogs as necessary

It’s important to monitor the backlinks your site is accumulating This aims is to get more visitor traffic for a website, as well as improve its visibility on a search engine, in an organic and un-paid manner. If you have redirect chains, the conventional wisdom is that the loss …

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Reasons why you cannot fully understand static pages

Most cities in the US have events or groups that get together on any variety of fun topics and purposes. These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. With businesses …

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Understand about SEM

A search algorithm is a diagnostic means that takes a puzzle (when there is a search with a particular keyword), sorts through a record that contains cataloged keywords and the URLs that have relevancy with those keywords, estimates some probable answers, and then reverts pages that have the word or …

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Set goals for desirable links to obtain

Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway. In the simplest of terms, a Search Engine sees a link …

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A focus on analytics to benefit search engine placement

Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. If the site takes too long to load on a mobile device, most visitors will just click away as soon as they can. To prevent users from linking to one version …

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I urge you to think about metrics

Asides from sending direct traffic, backlinks will help you achieve better rankings in search engines. However, if you will build bad backlinks, you will end up being penalized, and lose most of your organic traffic. Spending money on paid search isn’t a requirement for SEO, but it can be …

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Learning about hits

Always keep an eye on your competitors. Find out what keywords they optimize their websites for and monitor their rankings along with yours. For eCommerce websites whose products are very time-sensitive, meaning they come in and out of stock as newer models are released, a better approach can be to …

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Understand about widgets

And, depending on how, or where you fell on the scale of white hat to black hat, article spinning. Where you’ll need to cruise for ideas is dependent on what you’re working on. Although they are said to have less of an impact than ever before, you still …

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More importance is given to metrics

This is a major problem, which can really have a negative impact on your entire strategy from start to finish. There are two types of backlinks, and they are internal backlinks and external backlinks. Remember that search engines evaluate each important page area or inbound link separately. As such, the …

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