The mysterious world of SEO

A new shift in SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that can withstand the changes in search algorithms. Being engaged with your audience is also very important. User signals are behavioral patterns of users which Google uses to establish the rankings …

more ...

The broken link-building method aided by static pages

Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. The reputation, authority, and credibility of a website will be judged by the …

more ...



Bucket brigades based on backlinks

If you’re unsure how your website measures up, enter your site’s URL in Google's Mobile-Friendly Test. Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way …

more ...

Random musings on SERPs

Meta Tags are generally comprised of the Title Meta Tag, Keyword Meta Tag and the Description Meta Tag. Is your homepage title tag duplicated on another web page? To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is …

more ...

Look out what kinds of visitors you get from each strategy

The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don’t get me wrong. Google have come a long way during the past few years …

more ...

Using traffic estimation tools in conjunction with offsite SEO

Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this …

more ...


How to diagnose web portals related issues

SEO (Search Engine Optimization) represents the process of optimizing the complete content on the website (including its code) for web browsers, with the aim of increasing the visibility of the website through organic search. Deep anchor-texted backlink are clearly marked by Google as manipulative and won’t produce the same …

more ...

Increase Organic Traffic by the manipulation of splogs

There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content. Even newer kids on the block like Snapchat provide a super fun way to consume news. Having great content that is appropriately optimized for a site is …

more ...

Maybe local search will be a thing of the past

Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to …

more ...

Take care when dealing with link bait

Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links. Just remember do not …

more ...

Create an Engaging Web Presence by the use of metrics

When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways. It’s always much better to have multiple web pages relating to different keywords and phrases. Evaluating keywords for relative opportunities is still very tough. Getting backlinks are important but if …

more ...


Fun with sitemaps for now

If you recently moved to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with. Now we’ve established what SEO is, as well as what and not what to do – it’s time to build a cohesive SEO strategy. These …

more ...





Be mindful of link building

We all started out as novices at one point; if you encounter one, be encouraging! A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. A piece of content …

more ...

Use quality hosting and CDN

Each journey begins with a landing page and ends with a so-called money page, where the user completes a goal. You need images not only to improve a user’s experience on your website but also because they have a positive impact on your SEO. It’s not enough to …

more ...

Leads are the lifeblood of a business

Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. Overall, your expectation when you clicked on the link is that you would find what you needed. Here are few examples: top tips …

more ...

Are search volumes affected by search engine spiders

Deceiving users with innaccurate descriptions is a sure-fire way to lower your ranking. It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. Search engines scour the Internet to find keywords and clues to match search …

more ...

The latest trends in hits

Websites that have hundreds of pages indexed by Google will always have good authority on a search – and this is achieved by constantly producing new content. It is an important part of your overall online presence, of course it is, but it can’t be everything. If you are already …

more ...

Update your quality on a regular basis

Changing one of these aspects create an alternative scenario ‘B’. Twitter hashtags are a great way to create visibility for your brand and showcase exactly what it has to offer. Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different …

more ...

Assess the Conversion Potential

Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. On the other hand, they will be missing for search engines. It doesn’t care how pretty your call to action is, or how slink your content is arranged. That’s the …

more ...

Education is the best legacy

Instagram does not have the ability to link to a website from individual posts. In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. Some examples of evergreen content are lists, tips …

more ...

The back story of non reciprocal links

They take all the uniqueness and personality out of your website. Google’s algorithm is incredibly intelligent in understanding all aspects of what a quality search result looks like. If you don’t know how to properly do it, then you are going to fail. In many cases, you will …

more ...

The latest trends in keywords

Now, the actual content of the page is the driving factor which the keyword is just that: a keyword. Some of these companies are setting up offices in Silicon Valley and beginning to add users around the world. Make sure you pick a permalink structure that fits your goals. If …

more ...

Difficult things about conversion rates

The largest expense associated with organic search tends to be content creation, which can have long-term benefits for both search acquisition and overall customer engagement. SEO Agencies base their understanding of search engine algorithms on a set of parameters which have been shown to work on other websites; there is …

more ...

Taboos about page impressions that you should know

Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent. However, you don’t …

more ...

More focus is put on forums

Rather than evaluate all results on the page at once, we first evaluate a single three- to four-item chunk and move on to the next if we don’t find a match. Roughly 50 percent of the time, searchers click on results in the first chunk. The more higher quality …

more ...

Weighting your deployment

Thin content can be identified as low quality pages that add little to no value to the reader. Examples of thin content include duplicate pages, automatically generated content or doorway pages. Clearly then, Google is determined to increase user-friendliness by providing quick answers for users on the move. But social …

more ...


Add the URL’s of all your social profiles

Writing guest posts should be part of every content marketing strategy. Creating content for authority sites can increase your brand awareness, increases your website’s authority and you can get some referral traffic from these websites. However, bad content can quickly and easily cause the death of your business’ online …

more ...


Never underestimate the influence of widgets

Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local …

more ...

Tactics around anchor text

It’s an unhealthy practice to decide for yourself what the data should be telling you. To be sure that Googlebot will not crawl, it is important to disallow these pages on the robots.txt to save on crawl budget. Stay on top of your SEO strategy and make sure …

more ...


Everything you need to know about web crawlers

It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images. Prefer permanent redirects (status 301) over temporary redirects (usually status 302 and 307). One good …

more ...


The benefits of RSS feeds to your search marketing strategy

Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that’s compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they …

more ...

Conduct keyword research for local terms

In cases where an eCommerce website is selling its own products, webmasters and marketers will need to decide whether to rewrite the 3rd party shopping feed description or the on-site description. You need to pick the right field on which to do battle and assess up front where your competition …

more ...

Taboos about RSS feeds that you should know

Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. The nature of having competitors mean that they will always be looking to beat you, gain …

more ...

Personalization counts: how does rankings fit into this?

Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. Some websites are great and are ideally search engine-friendly, but many we come across are not. By providing clear, deep, easy to …

more ...

Create an Engaging Web Presence by the use of web crawlers

Creating content using language your customers use is as white hat as it comes. Forget stuffing your content with a single keyword over and over again. This is about meeting customers on their turf, speaking to them naturally and in terms they understand. Your site navigation should be present and …

more ...