Quality over quantity when it comes to javascript

Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content …

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Update your comment spam on a regular basis

Brands are more likely to be chosen over others when one has a higher web presence, as search engines play an extraordinary role in whether a brand will grow or lessen in business. Links from low-quality sites will do very little for your visibility. If the site practices Black Hat …

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Small but important things to observe about landing pages

In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. Blog commenting, forum posting, article submissions, Web 2.0 creations, directory submissions, social bookmarking and guest posting are some of the major ways to …

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Myths and misconceptions about webmaster tools

We at Hi5 Practice are here to help you peel away these layers and get you on track with a solid SEO foundation, when we build your website, so that a specialized SEO Marketing company has the resources they need to take your search engine optimization to the next level …

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Reasons that marketers love inbound links

Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the most important SEO ranking factors will get you on the right track fast and let you understand what your primary focus should be when optimizing for …

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Latest developments in canonical URLs

Narrow down your focus – and you’ll avoid low conversion rates. On top of intentional actions, web servers frequently create duplicate versions of a page. Make Sure That Googlebot Is Crawling Your Site! When you’ve spent a great deal of time working on a site or managing a site …

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Develop a Strategy

Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. The best practice for internal linking is …

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The infamy behind static pages

If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. High Flesch-Kincaid readability score (readability) - If your content needs a Literature major to be deciphered, then you're probably not going to get a lot …

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Understanding link bait in relation to your marketing strategy

Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include …

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How do you feel about onsite SEO now?

Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. No-follow links are approximately the standard, yet there are modes and spaces to obtain a do-follow link entirely free. Who wants to get a 404 page after clicking on a link? Broken …

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Understanding the rationale behind backlinks

Content quality is what will really change your ranking. This is even more important if you are targeting a specific keyword topic; in those cases, if you want to rank, you need to provide the information you are promising in a meaningful way. Offering you the chance to vary your …

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Picking Profitable Local SEO Lead Generation Niches

Also remember to get ahead of your competitors. Knowledge graphs, though complex, help to raise your content and website visibility. Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. For tools, take …

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Audit your profile, looking for issues with regards to hits

There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons. Use relevant and accurate meta descriptions, title tags and alt text throughout your site …

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Random musings on keyword stuffing

Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. The easiest way to find out what search engines have learned about searcher intent is to conduct searches and …

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Think about link building from the start

It is widely understood in the industry that search engine optimization should be built in, as early as possible, to the entire site development strategy, from choosing a content management system (CMS) and planning site architecture to developing on-page content. These are facts that won’t change as time goes …

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Don’t forget plugins

Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way. Some geographic conditions and the customer demographics are very much important as to where and how you will get your customers. It …

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Thinking about conversion rates makes everything OK

The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. Google’s algorithms are always changing …

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Focus on performance, user experience, and comment spam

There are many niche communities specialized in different topics, such as films, gaming, programming, marketing, etc. These communities don’t just bring people with common interests together, but also let members submit the latest, coolest content. At one time, directories like DMOZ were a good place to add listings and …

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Things to avoid when dealing with plugins

Pinterest has a steady stream of quality user-generated content (UGC), beautiful UI, and click-bait. I always encourage my team to read industry blogs and books to continue growing as a digital marketer. Now, enable your JavaScript and see if your JavaScript and Ajax-based navigation work as well. Detailed, in-depth, and …

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Everything you need to know about RSS feeds

Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. A significant factor affecting loading times in general is a website’s complexity: the more comparison tables, product images, page-design features your site has, the more scripts …

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Lessons I've learned from webmaster tools

This handy tool can help you to understand whether your robots.txt file is set up correctly for all the pages that you actually want Google’s spider algorithms to crawl. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will …

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Lets look at our approach to bread crumbs

Umpteen tools purport to someday replace email (or make it more extreme) and they have come and gone. If you’re pursuing SEO yourself, you’ll inevitably hear of Google’s SEO penalties. It is true that there are a lot of potential penalties out there for the unwary. And …

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Social is a huge factor now, but it'll be even bigger in the future

Search queries are an average of three words long, and more than 25 percent are only a single word. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition …

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Quick tips regarding meta tags

Your target audience needs to understand the topic and be able to put it into practice. Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature …

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Taboos about CTR that you should know

This isn't the case, however. Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. However, the phrases ‘organic coffee beans’ and ‘best coffee shops’ offer plenty of information about the kind …

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The ultimate revelation of anchor text

Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. Targeting highly sought-after keywords can make it harder for you to …

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The infamy behind forums

All of these areas come together to make a product what it is they all have an impact on the final product which ultimately then has an impact on the work that an SEO does so you have to be aware of these things. Besides this, it can also be …

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Create resources that people want

You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. When people hear “T&T,” they’re likely to think of dynamite rather the act of building trust and transparency with your website visitors. If …

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Think about plugins from the start

Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from and the reader too. Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read …

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How to really understand URLs

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. Brands and businesses need to consider the big picture; step back …

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The latest trends in keyword density

Only the descriptive link text is shown on the internet page. Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill the needs of your users. At the same time, it is also important for your web content to load quickly in order to …

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Wait. Is keyword research really that simple?

Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. Mobile has …

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How to really understand mobile search

Just like Times Square, you still have to make your best effort to sell to your customers once they are on your website, but it’s better to do business on a crowded street corner than it is to set up shop on a deserted island. Monitoring a wide variety …

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Latest developments in SEO campaigns

Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. And, depending …

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Make sure that you supply what you promise to the visitors

Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing …

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Design + analytics = Greatness

Well-written alt text can improve search rankings because search engines will check these for relevant keywords. Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. That means …

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