Unlocking the mystery of CTR

Maybe a little bit of content writing. It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to the page within the Google Home app, so people can click and learn more: Paginated pages …

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Concentrate on actionable social media

There are three types of duplicate content – internal duplicate, external duplicate and partial duplicate. As Panda updates keep rolling out, the focus has switched from content farms and scraper sites to websites that offer “thin” content – content that’s full of keywords and copy, but light on any real information …

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How to learn about non reciprocal links in a few hours

That is so counter-intuitive or so polar opposite of what we get in AdWords, and Facebook, and every other paid platform when we put a dollar in and we get results right away. When your schedule is manic and you just haven’t got the time to create new material …

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Make it sufficiently broad in terms of web crawlers

Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the best third party tools for evaluating domain strength. It’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and …

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Losing Focus on analysis

Before you can prime your pages you must understand how Google stores your content in its search index. Is it the customer, tired of being sold to every time they open a web browser, or is it the digital marketer themselves, who has forgotten that creativity is just as important …

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A focus on duplication to benefit search engine placement

From the search crawler’s perspective, it looks like your website is trying to develop a link-building campaign (and doing it very poorly). The spammers go out of their way to make the links seem poor and unnatural, so your website will get flagged for penalties and drop your rankings …

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Latest developments in user generated content

Ideally, you should undertake keyword research well before you choose a domain name, structure your site, and build your content. The search engine wants to prevent that the amount of banners ads “above the fold” does not exceed a certain limit. The advertisers of recent history knew that, but it …

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How to diagnose technical SEO issues

Every site, for the purposes of being optimized for Search Engines needs to go through a very timely process to complete the desired outcome. When using a Publishing Platform, such as WordPress for a web log (blog) or company website- Meta tags and their relevancy to the content on each …

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Useful tips from experts in static pages

This will definitely affects SEO strategies and it should be changed accordingly otherwise results in negative effects. Link building isn’t dead. Not by a long shot. The advent of Global economy nearly makes every business have an online presence. In milliseconds, search engines assess a number of elements — images …

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It’s not based on opinion; it’s based on data

Is it bringing you more eyeballs on your website and clients buying your products/services? What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. Google …

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Understanding the rationale behind backlinks

What if it fills them with confidence that they’re in good hands? This directly improve prospects a business’ online prospects!If you are a business owner who is looking for this type of improvement for your websites potential, then you don’t have to worry about all the technical …

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Build a unique set of citations

Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi Search engines will penalise or even completely hide pages …

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Google does give significant credit for anchor text in the copy

Linux presents additional, functional attractions beyond its inherent stability. As we shall see later, a number of server-side SEO tasks are easier to achieve on Linux than on other platforms. Another advantage is that it is based on OpenSource foundations. Google had changed their system to make these links appear …

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Adopt a customer centric view of hits

There are also companies who sit between both camps almost grey hats so to speak. Organize sites in a way that both pleases search engines and users simultaneously, as well as making sure they are user-friendly in both the desktop and mobile realms. After Google’s Panda update, there was …

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Bulk all Referring Domains together

I think that another thing that I would share is that many people don’t understand that SEO is really an integration of many things and bringing that integration together can be difficult. Customers are looking for answers to their questions – it’s that simple. Hacking in the classic sense …

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We've reached a tipping point when it comes to indexed pages

SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. SEO helps your business be found quickly and easily by potential customers. If you have been creating content on your website for years and post frequently, then you …

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Clarification about Google algorithms

When search engines were first introduced in the 1990s, they relied on “keywords” to help navigate the content of each website. In the first page of results, where 90% of people remain? If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Halfway …

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The worst advice I've heard about keyword research

A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. Link building isn’t dead. Not by a long shot. Placing ads in front of potential customers has traditionally been one of …

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Don’t forget ROI

The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. Making sure web visitors can get to …

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How you will benefit from ROI

Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. Scan through your website and make a list of all the relatable …

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Losing Focus on meta tags

The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. Real value generates traffic, followers, engagement and backlinks. When any business goes online, the …

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One important aspect is keyword research

A popular practice, and thought to be best for SEO, is to include your target keyword as close to the start of the page title as reasonably possible (so that it still makes sense). Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned …

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The mysterious world of SERPs

. If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content. Search engines place a lot of weight on the content of each web page. After all, it is …

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Things to avoid when dealing with content

When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. If you're not …

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Why white hat SEO matters

Customers now use mobile devices to research potential business partners before converting on a product or service. They check out the business’s website, read blog content, and inspect social media posts. Here at Ginger Nut Media we specialise in Email Marketing and Lead Generation, which are also key examples …

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Education is the best legacy when it comes to link research

If users see your page simply spamming keywords with little regard for creating engaging, informative and readable content, they're less likely to stick around. We can’t deny the fact that ranking content takes time. So have you ever thought of what the problem is if you’ve already optimized …

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Focus on ROI Instead of canonical URLs

Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. Search engines use a number of factors in scoring, and these factors are adjusted all of the time based on new algorithms, tests, and other criteria. Search engines keep …

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Expand your metrics as necessary

If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if you have a …

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Define your goals with regards to content

While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. Components such as H1 tags, the words used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you …

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Random musings on comment spam

Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty The type of content you use on a page also matters for indexing. For example, images are indexed differently from text. It is customary to ensure that …

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The mysterious world of SERPs

Self-educated. Sitting at your computer without a plan is futile. Website content doesn’t just materialize. You have to have some type of outline. It is important to plan what you need to write, why you need to write it, and who you are writing it for. Think Like Your …

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Define your goals with regards to nofollow links

Very similar content can be useful across TLDs too. Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will "prime the keyword pump." Everything below that visible area merely serves to provide …

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Go long-tail and forget link building

You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches. Never underestimate the power and growing …

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Analyse your existing keywords

In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs When you test a form, you’re really performing competitive analysis. Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in …

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Boost site speed and utilise splogs

Analytics and data modeling are what initially drove me to become an SEO. Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. It’s not perfect, don’t get me wrong it’s …

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Why trust rank matters

In the early days of search engines, the 1990s, their work primarily consisted of sifting through a fixed index of websites for specific keywords and combinations. Search engines mine web pages and other digital content to automatically provide answers to those searching. Becoming one of those answers can require no …

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Small but important things to observe about citations

Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for how great you really are! While this may seem like a great idea at first, it’s critical to realize that without proper …

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Carve out time for concentrating on blogs

It is natural to want to talk in your terminology and not that of your visitor. Companies who sell in a B2B environment typically write content with their product names and internal terminology. Simplicity is underrated. You don’t want to have visitors relying on the back button to get …

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Make walled garden sites the main focus of your marketing tactics

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Stay on top of relevant trends, create “how-to” blog posts, and frequently update older content to make sure you’re continuing to serve your audience with useful and timely information even after it’s initially …

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The back story of gateway sites

These phrases are regular composed of three or four words, and are a great way to attract relevant traffic. Creating content that serves a need is the best way to improve web ranking. If your website is low in quality and as such suffers in search engine results pages, you …

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Think about how to incorporate keywords into your post

Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. On page SEO refers to those elements on a site that make your page more likely to be served up …

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