Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. Rather, it is recommended to use the anchor texts for controlling Link Juice and to make it easier for search engines to assign topics within a website. Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely.

Frequently Update Content/Blogs

With content being king, some companies will do whatever they can to beef up the content on their website, including stealing it from another website and claiming it as their own. Many marketers are so focused Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live ASAP, often times marketers will put the content together without deliberate thought to keyword inclusion and smart SEO content strategies. Google can detect well-written content, and can detect poor quality content, or unoriginal text. It can not only show you where traffic is coming from, but it can even provide a range of related keywords and terms.

Education is the best legacy when it comes to splogs

Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. The Panda update (most recent update July 2015) scans your site’s content and rewards high quality, unique content and penalises sites with low quality, thin content by not ranking it highly in the SERPs (search engine results pages). Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. In this chapter we’re setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends.

Improve engagement by utilising webmaster tools

Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Traffic, engagement, and conversions don’t just peak once and then trail off. The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in. Gaz Hall, an SEO Guru from the UK, said: "Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new."

When someone mentions duplication do you think about search engine optimisation?

Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and achieve an incredible reach throughout your local area. Many I'm always amazed by the agility of New Media Now on this one. web owners start generating meaningless content hoping that this would improve their search engine rankings. These days Google rolls out several algorithm updates per day. In the past, search engines cut description tags at exactly 160 symbols, but in the mobile age it’s no longer about the exact numbers. If you want to dive deeper into on page optimization, check out this on page SEO guide from Moz.