Even if the social search playing field hasn’t been completely defined yet, one of the key takeaways from the early actions of Google, Bing, and Facebook is that as marketers, we need to start seeing our search engine optimization strategy and our social media strategy as utterly intertwined. Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. The importance of keyword research is still quite prolific in SEO, although we have been switching to a topic-based search world for years now. Be cautious of sites offering “exclusive placement” for pay.

Negative SEO tactics don’t just target your website

Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure you weren't involved in unnatural link building, most probably Penguin is not your problem. Targeting a hungry crowd can Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? Traditional aspects like links and content are still major factors, but we’ve seen clients with no links and no content rank #1 for incredibly competitive keywords (case study later in the book).

Using traffic estimation tools in conjunction with SERPs

Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. 95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month. Developing a comprehensive white-hat strategy is absolutely essential for your business. Core SEO tactics are a must in an effective digital marketing strategy these days.

Audit your profile, looking for issues with regards to googlebot crawlers

If you use images, videos, infographics, interactive content and other alternatives to solely text-based content, you increase the chance that people will read and share your posts. You only need to look at the recent article by eConsultancy to see that potential customers aren’t looking for products just for the sake of it. The list goes on! According to Gaz Hall, a UK SEO Consultant from SEO York: "No-follow links are approximately the standard, yet there are modes and spaces to obtain a do-follow link entirely free. "

Types of site changes brought on by hits

The modern SEO seems to be focusing more on user experience. Good A great example that I like to use is Indozine. SEO also tends to simultaneously improve a website’s usability. This means that there is no unique content on these pages. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page’s code) can read the information in image tags. It’s just one more way to include relevant info on your website.