The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. If someone Google searches ‘content marketing strategies’, domains possessing a strong authority on content marketing will inevitably claim search rank precedence. Free tools such as Open Site Explorer or MozBar will help you determine your domain authority. Use a directory structure that organizes your content well and makes it easy for visitors to know where
they're at on your site. Try using your directory structure to indicate the type of content found at that
URL. Thin content can be defined as content with little or no added value.
Emphasizing fast results by using SERPs
Bold and italics can make your keywords stand out more with the search engines. When writing a new
post, Get your arithmetic correct - the primary resources
are all available here. Its as easy as KS2 Maths
or something like that... always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement. Since the very earliest days of the mass-market internet,
people have spent anything from a dollar to $14 million (on sex.com) to
acquire keyword-rich domain names.
Focus on performance, user experience, and 301 redirects
Many web pages prohibit access to online users if cookies are disabled. While uncovering and fixing
technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. Launching a new website without putting 301 redirects in place
is literally committing SEO suicide. Not only will you lose all of
your past SEO history, your rankings (and traffic!) will plummet.
Always, ALWAYS 301 redirect your old site pages to your new
ones to let Google know where your new content can be
found. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content.
Meaty meta descriptions may affect your authority sites tactics
Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster for long tail keywords and these often result in higher conversions. The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. Gaz Hall
, an SEO Guru from the UK, said: "Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself!"
This story about web crawlers will haunt you forever
If you're willing to vouch for links added
by third parties (e.g. if a commenter is trusted on your site), then
there's no need to use nofollow on links; however, linking to sites
that Google considers spammy can affect the reputation of your
own site. Your I'm always amazed by the agility of Beverley Guide
on this one. internal link structure
also affects the ‘crawlability’ of your site in search. Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). Put more simply, SEO will allow you to connect with those searching for your product or service and help turn them into customers.