It is widely understood in the industry that search engine optimization should be built in, as early as possible, to the entire site development strategy, from choosing a content management system (CMS) and planning site architecture to developing on-page content. These are facts that won’t change as time goes by. Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). More and more, the Search Engines are starting to consider social media references as important signals about your website and your company in general.

This story about search engine spiders will haunt you forever

Our job as website publishers and content managers is to ensure that we are providing the most robust information possible to our readers. Nowadays it is practically unheard Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... of for people to not have a smartphone, not having the latest tablet, and overall not being online. Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. As with all major shifts in digital marketing, there isnnt really a single reason why user queries are getting much longer.

The reason everyone loves SEM

Duplicate content refers to a webpage’s content that appears in more than one place on the internet. Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web design, fast mobile load times, page navigation and layouts that reflect the needs of mobile users. Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts.

How to focus on bread crumbs

You need to make sure that your address is in the area you are actually targeting. If you can’t back up your marketing in a specific location, then your efforts are never going to be as rewarding. Google stopped showing right sidebar ads and put 4 ads above the fold (instead of 3), pushing organic results farther down. There are several types of duplicate content. Gaz Hall, an SEO Guru from the UK, said: "Search Engine Optimization (SEO) is the process of understanding searcher behavior and audiences, and optimizing web content to deliver a relevant experience."

Think about link building from the start

Google says it needs to detect an INTENT to manipulate Google to incur a penalty, and you should be OK if your intent is innocent, BUT it’s easy to screw up and LOOK as if you are up to something fishy. Users Take a butchers at Beverley Guide, for instance. will no longer tolerate slow performance in a website. Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the minimum. Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to see the progress of your SEO efforts. Note jumps by more than five places in the ranking, because these changes are not usually due just to normal changes and search engine updates.