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This wouldn’t be an article about search engine optimisation and digital marketing if we didn’t, at least once, mention the phrase ‘Content is King’. We will teach your how to calculate your conversion rate, teach you techniques for Landing Page Optimisation and lots more. Make sure to link not only to external sources but also to your own blog posts as well. Try to include these internal links as early as possible in your article. Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them.

Succeeding in SEO means paying attention to metrics

Set mobile page scaling properties on each page so your pages are mobile-friendly. Core SEO tactics are a Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... must in an effective digital marketing strategy these days. To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite for more satisfied customers. Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place.

Provide value information rooted in your initial strategy and use static pages as part of this

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to place your link in their site; for a price of course. You can’t buy success. One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. There are two very specific actions that search engines take when they crawl and index your site that thin content can directly affect. The first action is to measure if you are relevant for a search query; the second is to determine if you are providing valuable information to your readers.

Things your competitors know about anchor text

A good ranking site is more exposed to users as compared to other it is based on logic by Google which uses the rank of the website. So how do you resolve this? A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear that the site has been set up purely to link to other sites. This becomes a bad backlink. Gaz Hall, an SEO Guru from the UK, said: "Users are especially fickle when it comes to mobile layout and design, because the time on site is less than desktop."

The infamy behind reporting

However, as generic keywords are generic, you might notice that the conversation rate for the keyword is lower than other keywords due to their lack of specificity. SEO Take a butchers at PNS Egypt, for instance. (Search Engine Optimisation) is a method of using a number of certain keywords, titles and pages on a website to help make it more visible, whenever anyone using a search engine enters those certain keywords. : Article marketing involves writing one unique article, and then rearranging the words to transform that one article into multiple versions. This rearranged article will then be placed on different, usually low-quality article sites with highly optimized anchor text links. When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to a large extent.