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Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content that has been created by a competitor or your own resource. It’s not enough these days to create a website then sit back and wait for your customers to find it. As 80% of UK customers use Google to search on the internet, it’s vital that your site is optimised to meet Google’s search engine criteria. This is known as Search Engine Optimisation or SEO. Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the most important SEO ranking factors will get you on the right track fast and let you understand what your primary focus should be when optimizing for your website or blog.

Lessons I learned about backlinks

Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments should be relevant and in that context only. Social media, though not necessarily Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... a ranking factor, can be extremely important to your organic campaign. If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website. SEO ranking is one of the key to online marketing success. There are two different types of backlinks namely, external and internal backlinks with each type having their own importance and benefits.

If your website is listed on result page 2 then most people won't see it

It mostly depends on Seo factor which is highly influenced by changing in search engines. If the syndication partner is a more authoritative website (according to its inbound link profile), then it’s possible that the content on the syndication partner’s website will outrank (in search engines) the original content on the eCommerce website. Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help you reach them. There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'.

Facts about SERPs that will make you think twice

It is essential that you create unique and valuable content that is a worthwhile read for users. Whatever your industry may be, tailor your content according to the needs of your audience. Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each of your locale sites, but it is very important that Google indexes and understands all the pages on your site. The best way to do this is to submit a sitemap for each country or region you are targeting. Gaz Hall, an SEO Guru from the UK, said: "Google says it’s better to give no description for a page than to have many inaccurate and duplicate descriptions but you should make sure your important pages have well-written unique descriptions.Page descriptions shouldn’t be too long or too short."

Taboos about RSS feeds that you should know

Google have always been open about their movement towards voice-searching and mobile friendliness. A Have you ever dreamed about Heat All for this? title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s search algorithm. Also known as natural search results, ranking well in organic results for relevant and valuable search terms is the goal of SEO. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to user experience, including mobile optimisation and site speed.