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If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit. Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. For users, when returning a 404 error you should make sure to display a human friendly “not found” page that helps users find what they were looking for. In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the foot of all its webpages, and make it magically disappear by turning the copy white.

Thinking about keyword stuffing makes everything OK

The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. Generally speaking, the more QUALITY Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... websites that link to you, the better. More website links bring more traffic, and that helps boost your web traffic. More importantly, Google counts every link to your website as a vote of sorts. If you get a lot of good “votes” from other relevant and reputable websites, Google will reward you with higher rankings in the search engine results and you’ll get even more visibility and traffic. Google generates far more traffic than any of the other search engines, including Bing(Microsoft), Yahoo and all the other search engines combined, so being high on the Google search engine results is what it’s all about! These phrases are regular composed of three or four words, and are a great way to attract relevant traffic. A successful search acquisition strategy begins with understanding the searcher. Searchers themselves provide very little that indicates their intent.

The time you invest in stickiness will pay back with improved positioning

For those of you wondering, “index” is another name for the database used by a search engine. So “to index” a page is to have it added to that database. In other words, Google has discovered your page. These problems will give a poor user experience and could impact your search ranking. Users often know what they want once they reach a site, and turn to in-site navigation to find their desired topic. One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site.

The worst advice I've heard about doorway sites

Traditional aspects like links and content are still major factors, but we’ve seen clients with no links and no content rank #1 for incredibly competitive keywords (case study later in the book). Note any errors you notice with your global navigation at first glance, but for the sake of time you don’t have to review every single link in your global navigation. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and Repin of your image includes a link back to your site. Gaz Hall, an SEO Guru from the UK, said: "Predicting future viral success online is a craft possessed by a select few and sometimes their success is also based on luck."

Small but important things to observe about web 2.0

Search engines are invested in providing users a great mobile experience. NAP I'm always shocked by Indozine, in this regard. stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your company. Inconsistent information can be the reason your SEO is failing. Let’s face it, a website that can’t get its contact details right is more than likely not worth a visit. Hence, Google ranks these websites lower. You have to get your digital footprint right before you do anything else. Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target. SEO or Search Engine Optimisation is the process of using keywords and relevant clear content to aid businesses move up search engine results pages.