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The XML sitemap is extremely useful, just because it tells search engines what pages are actually on your website. If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy links. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. Great content and expert SEO practices implemented properly together will impress the search engine spiders that crawl your website looking for relevant and quality information.

Advantages of RSS feeds and how you can take advantage of this

The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and you get ownership over what you create. You want a user to Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. Developing an SEO strategy for your business can help draw consumer traffic to your website as well as grow your sales and revenue.

The best advice I've listened to about SEO

Focusing on user intent can help you as a business owner to optimize content based on ‘intent’ unlike before when you were optimizing content solely for SEO. It can help you build content marketing strategies around intent. What many SEOs forget is that a homepage should be treated like any other page on an eCommerce website, content-wise. It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling magic online marketing wands - if you know someone who is, please hook me up! As more content becomes available on every subject, searchers no longer have to query using pivotal root keywords, like "running shoes," any more.

The hidden agenda of search queries

Content that has been created with the best SEO practices will fly straight up Google’s rankings and what’s more, will help other pages to stay high in a Google search.– It’s great getting to the first page of a Google search, but can you stay there? What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters. According to Gaz Hall, a UK SEO Consultant from SEO York: "However, you can find a duplicate content checker quite easily."

Pay attention to anchor text

When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. Titles A great example that I like to use is Profile Business. display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. One should always keep an eye on those who want to take your spot. If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking isn’t supporting it from your vendor) or use virtual pageviews functionality to track inbound phone calls from your mobile optimized website.