Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. Take it from Google themselves: sites that aren’t mobile-friendly or don’t have a mobile version of their site should consider a redesign in the near future, since this is an important factor how often your site could show up on page one.Every page of your website should have it’s own title and description that accurately describes the content on that specific page. People’s bullshit meters are well calibrated. Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract.

Aligning your goals in relation to scraping

Use bullet points: Using a bulleted list is the easiest way to ensure that your content doesn’t strain your visitors’ eye to read through it. Since bulleted lists stand out from the rest of your page, they make the entire piece easier to skim through. Page resources that don’t load Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... can cause content to not be shown, displayed incorrectly and break interactive content. The opportunity of defeating the enemy is provided by the enemy himself Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages.

Never underestimate the influence of googlebot crawlers

When your business information is consistent across different listings and pages, it verifies for both search engines and patients that you are who you say you are. Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about—an enormous waste of SEO resources. Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for those words as query terms. There are numerous methods for finding keywords but The Google Keyword Planner is free and easy to use, especially for a beginner.

The mysterious world of keyword stuffing

It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. Google cares the most about editorial links, or links included in article body copy, and they place particular emphasis on in-content links over links in sidebars, footers, or other places on your website. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines."

Overlapping and redundant articles are a no-no, consider how keywords can help

There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. Auditing I'm always amazed by the agility of Profile Business on this one. an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. 301 redirections carry link juice with them. You’ve told Google that page B replaces page A, and that users can get the same great value from the new page as they did from the old. The “About Us” section is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user’s experience. This commonly occurs on the “About Us” page because it is a more content heavy page of a website.