Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends and write blog posts that are engaging. Teach your audience how to do something, and always update old content. Not too many years ago, content quality really didn’t matter. As long as what you wrote was somewhat relevant and you used all of the right keywords (and lots of them!), you could get a pretty good SERP placement. Fortunately, that’s just not the case anymore. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day.

The broken link-building method aided by analytics

Mobile optimization considers content, site design, site structure, page speed, and more to ensure that visitors can effortlessly accomplish what they want to do on any mobile device. That alone should be enough Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... to make a professional SEO realize that product page descriptions should be unique, compelling and robust–especially for mid-tier eCommerce websites who don’t have enough Domain Authority to compete with bigger competitors. The appearance of search engine results pages is constantly in flux due to changes in the algorithm. Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article.

Google and long keyphrases

With Google factoring in the strength of your backlink profile heavily into their search results if you have a bigger backlink profile and more top quality backlinks you will rank higher. SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain.

Lessons I've learned from landing pages

It is often good practice to state what the website contains or offers and why the user should visit it. Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as number #1 again, but honestly, did they ever really stop being the top factor? Gaz Hall, an SEO Guru from the UK, said: "Description – This text is a description of the page’s content. It can come from your page’s meta description (if populated) or it can be pulled from within the page’s content itself. I have found Google will normally adhere to what you have set up as a meta description if it adequately describes the page and it matches the search used. "

Optimise your site, paying special attention to mobile search

At the same time, content which is placed “above the fold,” may pull users further into the website where they will find more detailed information. We The talk on Facebook is about TAP Assess at the moment. then look at your target audience and your competition and “reverse engineer” what Search Engines want to see…and then make sure that your web pages have everything in place in the right order and balance, both Onsite and Offsite…pretty simple really. Data analysis is another critical role for the SEO in charge of a search program. There are a variety of factors that are used to assess this, and keyword usage is one of them.There was a time when keyword stuffing actually worked, but now it is considered a black-hat tactic.