Users stay on your site longer when you include internal links guiding them to more info suited to their interests. If the usability of the web page is bad, users won't be able to find the great content and your link. Is the page with your link easy to navigate? Is it easy to find your link? Does the web page load fast enough? Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content?

Hire real writers and put them to work writing blog posts and other informational content

Make Sure You Actually Have An Address In The Local Area – If you really want your search engine optimisation to have impact in your local area, you need to have a store or physical address there. It is fundamental that you have a consistent physical address for any area you might want to optimise locally. If you’ve set yourself up Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. 301 redirections carry link juice with them. You’ve told Google that page B replaces page A, and that users can get the same great value from the new page as they did from the old. Over the years, there have been many fundamental changes and updates to the ways in which Google, and other search engines, interpret their userrs queries.

The secret behind reporting

Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. You’ve probably clicked your way onto a content farm before – most of us have. The content is typically packed with keywords and light on factual information, giving it big relevancy for a search engine but little value for an actual reader. It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. The Spiders after indexing the content will take note of its quality and relevance.

Pay particular attention to CTR when performing an audit

Attaining effortless yet enthusiastic referrals is the key to scalable growth; email is the uncool minivan taking you there. It tends to run more smoothly. However, if it’s too long and doesn’t cover a specific topic in great detail, then it can easily scare users away. According to Gaz Hall, a UK SEO Consultant from SEO York: "The user is most likely to type in something called ‘keyphrases’, rather than single ‘keywords’."

Make your website more visible to people who are looking for keywords associated with your brand

By constantly creating new content around your product page, you will be getting more and more pages indexed – eventually creating an authority and pushing your product further up page 1 for everyone to see. Here The talk on Facebook is about Profile Business at the moment. is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to list their content (sometimes not even related to the keywords) as high as possible. Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version. Create landing pages for your chosen key search terms. They must be relevant to users and contain the information they need.