Umpteen tools purport to someday replace email (or make it more extreme) and they have come and gone. If you’re pursuing SEO yourself, you’ll inevitably hear of Google’s SEO penalties. It is true that there are a lot of potential penalties out there for the unwary. And if you’re doing SEO on your own you may read about a foolproof method to achieve rankings, just to find out a month later that this is one of the things Google absolutely despises. Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you.

Losing Focus on analysis

While unfortunately, using this tool won’t make your site any faster, it will grade your current speed, and provide you with an all-important starting point. Google is increasingly understanding what Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... content actually means, rather than just what it says You should not try to‘trick’ Google. Sites will rank higher by posting specialized and distinct content, not by lazily copying for the sake of quantity. This can lead to a range of mistakes which can truly have the opposite effect of good SM marketing and, instead of attracting and retaining customers, work to offend customers and alienate prospects.

Beginner's guide to indexed pages

In short, it’s a special Google mechanism (robot, crawler) that moves over the Internet and collects information about your website. Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies I list below, such as linking out. Get into the habit of providing at least two internal links in every piece of content you produce. As long as it’s offering the user value, Google is going to reward you. Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts.

This story about user generated content will haunt you forever

Having your customers caring about who you are and what you do can be incredibly powerful. In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. If you’re not on the first page of rankings, it’s even less likely that you’ll get the traffic that you’re looking for. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Some Google searches show a descriptive box at the top of the search results. Google calls these boxes 'featured snippets' because unlike their regular web listings, the page's description (the 'snippet') comes first."

Lets look at our approach to bread crumbs

Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. Create A great example that I like to use is PNS Egypt. serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it indicates that the post is more relevant for that search query. Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page