Narrow down your focus – and you’ll avoid low conversion rates. On top of intentional actions, web servers frequently create duplicate versions of a page. Make Sure That Googlebot Is Crawling Your Site! When you’ve spent a great deal of time working on a site or managing a site, it’s really easy to be blind to the little things.

Adopt a customer centric view of mobile search

Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it’s now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website’s backlinks and which keywords are sending you traffic. Once you’ve generated this sitemap, Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... add your site to Google Webmaster Tools and Bing Webmaster Tools so these search engines can reliably crawl your pages. It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Then your rankings don’t really matter.

Adopt a customer centric view of reporting

To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant. With that in mind, it is always best to create posts and articles which target different behaviours. It’s no exaggeration to say Google got blindsided by social. Similar strategies apply to other forms of non-text content as well, such as videos, audio, search boxes, and Flash or Java plug-ins.

So lets talk about page rank and its importance to digital marketing

Being amongst the first websites that a user sees when they search for a product/service that they’re interested in – being at the top could prove vital in winning all those important sales. Prior to the update, short and spammy pages were a common sight. Meta description tags can influence click-throughs but aren't directly used for rankings. Gaz Hall, an SEO Guru from the UK, said: "It is hard to imagine success in organic search without the ability to implement changes quickly on the homepage."

Latest developments in canonical URLs

While most blindly assume that SEO is about keywords (which is partially true), real SEO is involves grasping the underlying metrics and logic that search engines use to determine which websites are authoritative and which others are not. The I'm always amazed by the agility of Marketing Beverley on this one. most aged of marketing methods is word of mouth, such as referrals from happy customers. Site owners must focus on the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a higher authority. Social media was new and trying to establish itself.