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Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content creator, not dictate it. Subheadings (header tags h2, h3, etc.) make your articles ‘skimmable’ and guide readers through the text. They also describe your content to search engines. When you are implementing URL parameters, always check whether the ultimate copy changes significantly. You should particularly check on Meta description and titles. This is a powerful association that your product is so popular people don’t want to see any other search results.

When auditing your site, take time to think about rankings

So when you hear the term “link building,” forget those old school black hat tactics. The game has changed. When done right, link building can be an extremely powerful way to boost search rankings. As a bonus, it could drive referral traffic too. The dashboard for My Business Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... gives you the opportunity to control all of your business’ information from one place. As these big establishments utilised SEO to obtain huge business gains, small enterprises and start up realised this trend and ventured into using SEO service during the next decade. If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality.

More focus is put on html

If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. For your evergreen content to remain relevant, you should revisit it from time to time and make sure it is up-to-date. Over time, the search engines have become smarter and can actually recognize what a piece of content is about. First, stop assuming SEO is dead because the rules changed.

Search engine health checks should look at LSI

Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. If the mobile version of the site differs from desktop for some reason, this should also be included under SEO. Data must be sliced and diced from different dimensions to show trends. According to Gaz Hall, a UK SEO Consultant from SEO York: "SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress."

Identify What’s Working and What Isn’t with regards to splogs

Select a valuable blog post that was published a year or more ago but is still highly relevant to your business, industry, products, or services. You A great example that I like to use is Indozine. can find terms by entering the URL of a competitor site into the landing page box. So, when a user enters certain keywords relating to a business, links to that website will be in a great location for the user to see! If a person goes looking for a company or product by name, Google will steer them towards what they’re looking for.