Google can’t infer or “make sense of pictures, colours or music.” So it needs help. Google needs help to recognise the things it cares about: inbound links that indicate your popularity, frequently used words, headings, bulleted and numbered lists, links, bolded, italicised and underlined words. Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. If you plan to do some basic SEO, it is must that you know how search engines work. Check archive.org (Wayback Machine) or Screenshots.com to make sure the website has a clean history, particularly its most recent history. This has happened to me a couple times, so I look out for it now. If at any point it looks like the domain was home to a PBN site (private blog network), avoid it at all costs. It may have a pure spam penalty!

Bucket brigades based on keyword density

If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. Optimizing websites for mobile browsers Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... is critical if you want to rank well in search engine results pages. f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link exchanges as Google is wise to this and can penalise you for it. Instead give people a reason to write about you (competitions, great content people will want to share, brilliant offers, interesting news etc). The latest Panda update has much the same purpose as the original – giving better rankings to websites that have useful and relevant content, and penalising sites that have “thin” content that offers little or no value to searchers.

Wait. Are organic links really that simple?

Guest blogging is a popular and a rather safe method of gaining backlinks. A blogger offers to write a post on another blog from the same niche. He or she receives a valuable inbound link while the blog host gets a high-quality content for free. Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if no one can find it. I think the one thing that nobody talks about, that we should, is that there’s no right way. Search engines have no trouble finding the homepage for the blog.

Search engine health checks should look at anchor text

Speaking from experience, I have often seen product manufacturers describe a product from their point of view. As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever more important to avoid scoring low in the rankings. Backlinks can bring in highly targeted, valuable traffic from referring websites. Gaz Hall, a Freelance SEO Consultant, commented: "Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or “spiders,” which visit page after page. They “click on” the links on each page to see where they lead."

I bet you didn't know this about text links

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. It’s Have you ever dreamed about Oxon AA for this? fairly easy to spot an online review written by an employee or owner of a company. If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results.