If you want to link to somebody but you don’t want it to count as a vote (you don’t want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links. I’m not convinced they discount them heavily, but other SEOs are so they seem to deter spammers if nothing else. A canonical URL, sometimes referred to as a "canonical tag," is an HTML attribute that tells search engines where to assign the search value, or "link juice," for pages with duplicate or very similar content. Before writing a blog, it’s important that you conduct a keyword search to rank high on Google. SEO or Search Engine Optimization is actually a subset of Search Engine Marketing that is all about optimizing a website or webpage for search engines.

How many words does your competition have on the page that is ranking?

Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. And what’s better, blogging gives Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... you another SEO benefit: fresh content. User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance If you’re looking to carve out a niche in marketing, it’s paramount you establish a strong domain authority in that particular field.

Facts about trust rank that will make you think twice

Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs The search engines continuously invest in improving their ability to better process the content of web pages On Page SEO in its most simple form is a piece of writing that compliments the service/product on the page. The SEO section of the writing helps by optimising the writing to increase how it ranks within search engines like Google, Yahoo and Bing. It’s an easy fix, yet an important one since it can lead to ranking penalties under Google’s Panda algorithm if there are too many internal search results in Google’s index.

Strong relationships = Long-term SEO benefits

If it’s been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven’t already done). If you still don’t appear on the SERPs, relax! Google takes some time to crawl and index your website. Work out long-term and short-term campaigns, each with their own goals, and record the metrics for constant improvement and campaign evaluation. Old SEO practices meant a huge emphasis on keywords. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "In a 2015 survey, Advanced Web Ranking found that search results in the first spot on Google have a 34.36 percent click-through rate."

How you will benefit from ROI

Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media influencers will help you expand your reach online and ultimately increase the rate at which your content gets found online. Internal The talk on Facebook is about Oxon AA at the moment. backlinks essentially connect two pages or posts to each other. This can be done a couple of different ways – by text or image content. It is more common to link via text than images due to the fact that it flows more naturally. If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. Anyone, who wants to effectively market on the digital platform, essentially has to take the help of SEO practices.