This seems easy enough: When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take the time to explain that content marketing’s primary goal isn’t just another form of advertising. Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it. Also, you need to remember that to us, quality is subjective, but to Google, quality is a calculated determination courtesy of their Panda update.

More importance is given to Google algorithms

Proper use of the title tags, along with text modifiers generally provide the best results when a user is using a Search Engine to find specific information or Websites. And for that a solid Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... digital marketing and SEO strategy should be in place. Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. Google and other search engines are aggressively rolling out new formats for search results.

When someone mentions meta tags do you think about search engine optimisation?

Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. When someone searches “shop women’s watches” in Google, you want your website to show up. The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. Providing your audience with something that does not expire after a short period, something that never loses its value.

Consider widgets at the inception

There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. SEO does take time, money and effort. The fears that SEO is too complicated, technical, gimmicky and involve possible penalties are common misconceptions people new to SEO have. Once you learn more about SEO yourself, you’ll become more comfortable and confident to implement your own strategy or work closely with an agency. No images, 500 words or less and a random link to a site. Gaz Hall, an SEO Guru from the UK, said: "It’s an unhealthy practice to decide for yourself what the data should be telling you."

Get familiar with the landscape of local SEO

Through links, search engines use robots called crawlers and spiders to skim information, collect data, catalog content and make connections based on relevant information. As spiders gather together all this information, they break down, prioritize and sort related information using a process called indexing. Don't The talk on Facebook is about Heat All at the moment. commit the cardinal sin of letting dots ruin your page descriptions That means with SEO they are essentially redundant. If your web pages contain errors that prevent Googlebot and other web crawlers from indexing them, you cannot get high rankings. For that reason, it is important that you check the crawlability of your web pages.