If you recently moved to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with. Now we’ve established what SEO is, as well as what and not what to do – it’s time to build a cohesive SEO strategy. These can not only be extremely useful when targeting a specific type of searcher, but can really help with all kinds of content marketing and creation further down the line. Font size “zero” for text or white text on a white background are also considered keyword stuffing, but are now reliably unmasked by search engine robots.

All you wanted to know about canonical URLs but were afraid to ask

This tool is invaluable when discovering what is slowing your average load speed down, and enables you to quickly and easily make changes to speed up delivery. This is a misleading line Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... of logic. Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive. Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There are some conflicting views about whether or not to use Meta tags and whether they actually help your search engine positioning. Regardless of whether or not it helps with your search engine positioning, you should use the Meta Description tag because this is what frequently appears below your website URL in the search engine results pages (SERPS).

Improve engagement by utilising googlebot crawlers

Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you can. *Note that this ranking factor has been made less powerful over the past couple of years, specifically for EMDs (exact match domains where only exact keywords are in the domain name). When evaluating your list of keyword opportunities, think about whether a person searching that phrase is hoping to learn something, find a solution to a problem, or make a purchase. Is it what they want or is it what you want? The power of SEO is the varying tactics or methods one can implement to create results.

Myths and misconceptions about doorway sites

These bots follow links on the pages and then index them into Google’s database, which runs into trillions of pages and is more than 100,000,000 gigabytes in size. If you are ranked anywhere below that, the amount of eyes on your search result goes exponentially down. Unfortunately, you’ll also find a pestilence of self-appointed SEO gurus spouting off specific minimum word counts your content has to meet to avoid the dreaded thin content penalty: 200 words, 250 words, 300 words, 500 words. According to SEO Consultant, Gaz Hall from SEO Hull : "The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more."

Fun with sitemaps for now

The rapid use of smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to optimize their websites locally for smartphone/tablet devices by reaching an audience like never before. Later on, some of these methods are going to be displayed for effective reach of this audience. If The talk on Facebook is about Beverley Guide at the moment. the search shows less pages than you actually have, then that means Google isn’t able to effectively index your pages. However, we’re going to let you in on a little secret. It’s true, that a few duplicates on your site won’t hurt you, Google is clever enough to filter them out, but when you reach a large scale, often on ecommerce websites with hundreds, if not thousands of product pages it can become a serious issue.