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If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if you have a new site, little authority, and a small amount of content. The solution to this problem is exactly what you would expect: ensure that product descriptions fed to 3rd party sites are different than what is placed on your eCommerce website. Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for your readers. As you know, it’s not enough to just do “on page” corrections and create quality content.

Use text formatting to highlight key points and takeaways

You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. Anyone who can go to Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... google and type in "keyword research" will find very many tools that mixed with common sense should suffice quite well. Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use of social search. Every image included on a page using tags should be given an accurate description using alt attributes.

Top trends in search queries to watch

Issues related to reputation are generally one of two things: a site’s brand is not appearing where it should in the SERPs or unsavory results appear at the top of a branded query. The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. In fact, if you overuse keywords, you’ll be penalized. You wouldn’t write a novel using the same phrases over and over again, so don’t write your website copy that way either.

So lets talk about link building and its importance to digital marketing

Good meta descriptions include a call to action along with a short description of what the visitor will see when they click on your page. Your meta description should tell surfers what is in your post, and why it is beneficial for them to click. If creating and maintaining consistently substantial content sounds like a daunting task, you can hire a professional web copywriter to do it for you. It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won’t happen overnight. It takes persistent and consistent work over the long-term to see substantial results. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Sometimes knowing why you’re doing something can make all the difference. "

Expand your metrics as necessary

Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. You A great example that I like to use is TAP Assess. should have a clear hierarchy to your site and if you have multiple topics, it is important to maintain a proper silo structure. Selecting the right keywords, in the end, all comes down to understanding your target audience. If you are using some paid services to get links to your site, you are likely going to be penalized by Google Penguin’s algo.