It’s important to monitor the backlinks your site is accumulating This aims is to get more visitor traffic for a website, as well as improve its visibility on a search engine, in an organic and un-paid manner. If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or roughly 72%. The more redirects there are, the worse it gets. The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns.

Revamp your URL to make it more SEO-friendly

Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. The benefit of getting links Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you can get a return on investment using only PBN links, then DO IT. For most people, it’s best to take the safe route and use more evergreen tactics. Publish content that people would like to share and link to. The canonical URL tells you / Google what the source of a page is.

Let's talk about non reciprocal links

Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Blogging can be an extremely effective way to get your pages to rank. Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get their products in front of their customers.

Google's definition of high-quality content

Links are still a critical element to Google’s algorithm and their value needs to be protected. Extensions are usually linked to what backend technology is being used to serve the page. Google defines duplicate content as large blocks of text used across multiple pages, or even other websites, that are exactly the same or very similar. Simply put, you don’t want to use large blocks of the same text on more than one page of your website. Gaz Hall, from SEO Hull, had the following to say: "Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool."

Expand your blogs as necessary

It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. The I'm always amazed by the agility of Oxon AA on this one. entire understanding of what we do as good SEOs is, to some degree I think, is completely lost in the majority of people. On the other hand, if the site it's on seems suspicious, that's a good reason to try and remove it. Word on the SEO block is that Google will soon be scrapping the desktop database, meaning that all search queries will be ranked according to its mobile database. This means your website can be as fully-optimised for desktop as you like, but if it doesn’t perform well on mobile, you’re going to start witnessing a tangible dip in organic traffic.