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Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search engines like Google®, Bing®, and Yahoo!® to find exactly what we’re looking for in seconds. (Can you imagine putting that kind of time pressure on a real librarian?) So if you’re interested give our team a call today and enquire about our professional training courses. The point is, don’t limit your thinking to only “ranking” for your main keywords. When you think about keywords what are they really? It’s an interesting thing to think about isn’t it, for one thing, keywords are usually short and common. Because people won’t often type in long sentences into search engines.

Make sure you know exactly what you're doing with non reciprocal links

Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. All you need to do Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... is type your business’ name and pin code into the tool and click on the ‘Check My Listing’ option. In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. If the links that point to your website contain the keyword and the city in the anchor text, it is more likely that your website will get high rankings.

Unexpected ways anchor text can help with getting your website noticed

The rapid use of smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to optimize their websites locally for smartphone/tablet devices by reaching an audience like never before. Later on, some of these methods are going to be displayed for effective reach of this audience. A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. Away from on-page SEO, link-building is a huge factor in how search engines rank your web pages. Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content.

Unlocking the mystery of authority sites

Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway. Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences – to bring similar people to a business. A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words that appears in a URL. In contrast, Google treats underscores as connectors, which means it will only return results when you search for a group of connected words that appears in a URL. The bottom line: using dashes creates more opportunities for your pages to be discovered. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it’s useful to brainstorm as many variations as you can until you land on the best candidate."

Define your goals with regards to stickiness

A proximity search uses the order of the search phrase to find related documents. A Take a butchers at Save Our Schools, for instance. cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. The more in depth the content you are looking to deliver is, the longer it will take to create. There is a chance that you already have evergreen content on your blog.