While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. Components such as H1 tags, the words used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you can leverage to boost your ranking. If it’s been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven’t already done). If you still don’t appear on the SERPs, relax! Google takes some time to crawl and index your website. The biggest difference between traditional market research and search-based market research is that you can gain a great deal of information about customer behavior and needs without spending a dime on focus groups, surveys, or other expensive methods.

More focus is put on gateway sites

The reason SEO caught my interest so many years ago is that, fundamentally speaking, search is a garden that’s always growing. Proper use of the title Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... tags, along with text modifiers generally provide the best results when a user is using a Search Engine to find specific information or Websites. Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name’s power is called “domain authority,” and it depends on three general factors: size, age, and popularity.

Reasons that marketers love gateway sites

Every vertical market and type of product is unique. You don’t have to be an astrophysicist to understand that a spike in users from a particular place often translates to a demand for your product or service on that market. Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. What if it fills them with confidence that they’re in good hands?

Don’t forget about organic links

Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that every link serves its own purpose in your content. Numerous studies have found that when a site is visible in both paid and organic search results, both results receive more clicks than if either appeared alone. Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Most content marketers are great a clogging up our Twitter feeds and inboxes, but it takes a special SEO Agency to offer advice that you can act on today."

Define your goals with regards to content

Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. Google I'm always shocked by New Media Now, in this regard. also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. You can also use meta robots ‘noindex,follow‘ directions on certain types of paginated content (I do), however, I would recommend you think twice before actually removing such content from Google’s index IF those URLs (or a portion of those URLs) generate a good amount of traffic from Google, and there is no explicit need for Google to follow the links to find content.