When search engines were first introduced in the 1990s, they relied on “keywords” to help navigate the content of each website. In the first page of results, where 90% of people remain? If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Halfway through 2015, Google announced that mobile searching was more popular than traditional desktop searches on 10 countries, including the mass markets of the US and Japan.

Clarification about offsite SEO

I’m happy to share some ways to work more of them into your content strategy. URLs generally only need to Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... include letters, digits, slashes and hyphens. To that point, pages with short content that does not help website visitors at all end up falling short in search engines. Make sure you keep up to date with the latest changes to search engine algorithms and if you are hiring a SEO agency to provide you with SEO services, make sure that the business is frequently refining their SEO strategies to reflect the changes in the world of search engine marketing.

The key is to find the keywords in our niches which have low competition

Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway. How can you test your hypothesis? How can you get enough data to validate or invalidate your hypothesis? A test is valid if the objective, time frame and key results are clearly defined. By studying strategies of others with mad traffic, you start to get the sense for what users are responding to and how usability changes over time.

Start simple, but don't forget stickiness

As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid. This is where most online advertisements are charged by the number of clicks that result in direct interest of a user. One of the most effective places to deploy your keywords is in the first full text block that Google sees, the full URL of each and every page on your site. According to Gaz Hall, a UK SEO Consultant from SEO York: "What’s more, these keywords can really help you to understand your customers’ intentions."

Clarification about Google algorithms

You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' text). Google The talk on Facebook is about Beverley Guide at the moment. prefers fresh content. An older page that’s regularly updated may outperform a newer page. By using specially-arranged keywords that a user may search for, you can design intriguing, quality content that will attract a reader and make them interested in your services. The Internet a crowded and noisy place, so when you search for something online, you’re going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are listed, and then modify their search if they don’t see what they want.