We all started out as novices at one point; if you encounter one, be encouraging! A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. A piece of content should be organic and genuinely helpful. Any way of getting more customers to be aware of your company is important – particularly when they are looking for a product or service like yours. That is why search engine traffic is ideal. You can pay for ads at the top of search engine results and in various places on the web, but only 18% of clicks in search engines go to these ads because many customers are savvy enough to skip them.

Reasons why you cannot learn CTR well

It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn’t always work. Google needs to know what Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... your content is about in order to place it in the right SERPs for the right search terms. Your SEO strategy needs to be a continuous process. Firstly it is important that you learn how to correctly value a keyword.

Here's what industry insiders think about mobile search

On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them off every time you add a new page to your site. When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's).

When auditing your site, take time to think about keyword stuffing

Google consistently changes its preferences as to what it ‘likes’ in a website – this is relevant because when someone searches for a particular product or service on the internet, Google will choose which websites to list in response to the search, based on which ones it thinks are going to give the website visitor the best experience. This assesses if your own website can be made much more profitable. After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have… Gaz Hall, an SEO Guru from the UK, said: "Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about—an enormous waste of SEO resources."

Be mindful of link building

Back in 2011, Google rolled out an update to their algorithm by the name of “Google Panda.” Panda caused an upheaval in the SEO world, and many of the practices that emerged as a result are still considered standards for SEOs today. I Have you ever dreamed about Save Our Schools for this? liken search marketers to ancient resting ram sharks who had to constantly move throughout the ocean to survive. Saying your prayer before going to bed, in the hopes that Forbes or the Washington Post will link to you, won’t get you anywhere. Different types of browsers and screen resolutions have to be taken into account, since the “above the fold” area can be different for each user.