Quality over quantity when it comes to javascript

Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content …

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The hidden agenda of googlebot crawlers

Backlinks from older websites may be worth more than links from newer sites. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. There is no simple tweak that conquers all for SEO — no all-in-one solution. Many content creators tend to operate on …

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The mysterious world of SEO

A new shift in SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that can withstand the changes in search algorithms. Being engaged with your audience is also very important. User signals are behavioral patterns of users which Google uses to establish the rankings …

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The broken link-building method aided by static pages

Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. The reputation, authority, and credibility of a website will be judged by the …

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The best advice I've listened to about stickiness

At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. Let’s discuss each of these in turn. You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. While …

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One important aspect is walled garden sites

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. Back Links go hand in hand with Link Building …

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Unlocking the mystery of CTR

Maybe a little bit of content writing. It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to the page within the Google Home app, so people can click and learn more: Paginated pages …

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Your title tag is your trigger mechanism

Performing regular audits on your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. Small businesses tend to put a lot more …

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Bucket brigades based on backlinks

If you’re unsure how your website measures up, enter your site’s URL in Google's Mobile-Friendly Test. Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way …

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Concentrate on actionable social media

There are three types of duplicate content – internal duplicate, external duplicate and partial duplicate. As Panda updates keep rolling out, the focus has switched from content farms and scraper sites to websites that offer “thin” content – content that’s full of keywords and copy, but light on any real information …

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Update your comment spam on a regular basis

Brands are more likely to be chosen over others when one has a higher web presence, as search engines play an extraordinary role in whether a brand will grow or lessen in business. Links from low-quality sites will do very little for your visibility. If the site practices Black Hat …

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Pay attention to web portals

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. Any link to another part of the same site is called an internal link. As well as …

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Random musings on SERPs

Meta Tags are generally comprised of the Title Meta Tag, Keyword Meta Tag and the Description Meta Tag. Is your homepage title tag duplicated on another web page? To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is …

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Look out what kinds of visitors you get from each strategy

The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don’t get me wrong. Google have come a long way during the past few years …

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Define your goals with regards to stickiness

Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search …

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Using traffic estimation tools in conjunction with offsite SEO

Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this …

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How to learn about non reciprocal links in a few hours

That is so counter-intuitive or so polar opposite of what we get in AdWords, and Facebook, and every other paid platform when we put a dollar in and we get results right away. When your schedule is manic and you just haven’t got the time to create new material …

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Small but important things to observe about landing pages

In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. Blog commenting, forum posting, article submissions, Web 2.0 creations, directory submissions, social bookmarking and guest posting are some of the major ways to …

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Make it sufficiently broad in terms of web crawlers

Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the best third party tools for evaluating domain strength. It’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and …

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The ultimate revelation of splogs

Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site’s reputation. You need to build content promotion into your content. This is the foundation of every successful content promotion campaign, and it starts with writing an …

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High advertisement ratio can be mitigated by using SERPs

If your content offers relatively little value – and it’s generally easy to tell when it does – there’s a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. Your expectation is that you …

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How to diagnose web portals related issues

SEO (Search Engine Optimization) represents the process of optimizing the complete content on the website (including its code) for web browsers, with the aim of increasing the visibility of the website through organic search. Deep anchor-texted backlink are clearly marked by Google as manipulative and won’t produce the same …

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Make a good use of bread crumbs

According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position’s CTR was just over 10%. Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive …

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I bet you didn't know this about text links

Google can’t infer or “make sense of pictures, colours or music.” So it needs help. Google needs help to recognise the things it cares about: inbound links that indicate your popularity, frequently used words, headings, bulleted and numbered lists, links, bolded, italicised and underlined words. Google is making a …

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Losing Focus on analysis

Before you can prime your pages you must understand how Google stores your content in its search index. Is it the customer, tired of being sold to every time they open a web browser, or is it the digital marketer themselves, who has forgotten that creativity is just as important …

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Identify What’s Working and What Isn’t with regards to splogs

Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content creator, not dictate it. Subheadings (header tags h2, h3, etc.) make your articles ‘skimmable’ and guide readers through the text. They also describe …

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Increase Organic Traffic by the manipulation of splogs

There are plenty of things that you can do to optimise your content as part of your blog roll or your on-page content. Even newer kids on the block like Snapchat provide a super fun way to consume news. Having great content that is appropriately optimized for a site is …

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Layout, formatting and SEO combine to make great SEO

Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. Research proves the importance of gaining a presence …

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Myths and misconceptions about webmaster tools

We at Hi5 Practice are here to help you peel away these layers and get you on track with a solid SEO foundation, when we build your website, so that a specialized SEO Marketing company has the resources they need to take your search engine optimization to the next level …

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Reasons that marketers love inbound links

Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the most important SEO ranking factors will get you on the right track fast and let you understand what your primary focus should be when optimizing for …

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A focus on duplication to benefit search engine placement

From the search crawler’s perspective, it looks like your website is trying to develop a link-building campaign (and doing it very poorly). The spammers go out of their way to make the links seem poor and unnatural, so your website will get flagged for penalties and drop your rankings …

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Can a techie truly understand keywords

The SEO method involves not only making an adjustment to the website itself but also work on the wider internet to build a site's authority and position. When it comes time to form your strategy, try to think outside the box, rather than just copying the ideas of similar businesses …

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Latest developments in canonical URLs

Narrow down your focus – and you’ll avoid low conversion rates. On top of intentional actions, web servers frequently create duplicate versions of a page. Make Sure That Googlebot Is Crawling Your Site! When you’ve spent a great deal of time working on a site or managing a site …

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When your use of page impressions becomes obsessive

We can no longer just game the system by creating low-quality links. your business’s industry is also maturing. You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your …

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Write Meta Data for Real People

You’ll even be able to see some simple metrics to understand the competition around each keyword and how many searches it gets at both a global and local level. Be willing to be wrong (if you are). Once you've decided to try and remove a link, contact whoever owns …

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Develop a Strategy

Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. The best practice for internal linking is …

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Latest developments in user generated content

Ideally, you should undertake keyword research well before you choose a domain name, structure your site, and build your content. The search engine wants to prevent that the amount of banners ads “above the fold” does not exceed a certain limit. The advertisers of recent history knew that, but it …

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Get familiar with the landscape of local SEO

This seems easy enough: When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take the time to explain that content marketing’s primary goal isn’t just another form of advertising. Your website must be easy for visitors to use if you want …

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